Consulta más de 250 millones de tesis, artículos científicos, ponencias y datasets
de repositorios abiertos de todo el mundo. Encuentra antecedentes para tu
investigación y descarga los que son de acceso libre.
This study aims to examine the influence of digital marketing, product quality, and brand price on the purchasing decisions of Ando products. The method used is a quantitative survey. The results of the study indicate that all three variables have a significant effect on purchasing decisions, both partially and simulta...
The article provides a comprehensive analysis of global trends in marketing development in the context of the digital transformation of the economy. It substantiates the changing role of marketing within the management systems of modern enterprises. It is demonstrated that, under the influence of digital technologies,...
The rapid diffusion of digital technologies has significantly changed the competitive environment of the fashion industry, particularly in emerging markets where young populations, mobile-first consumer behavior, growing e-commerce adoption and intensive social media use create both opportunities and pressures for fash...
Erni Saharuddin , · Setya Putri Rahayu , · Olla Agustia Leriani , · Muhammad Fajrus Shodiq, · y 3 más
This community service activity aims to enhance the knowledge and understanding of Micro, Small, and Medium Enterprise (MSME) actors in Turi District, Sleman Regency, regarding the importance of digital marketing in business development. The activity was motivated by the condition of the partners, who already possess b...
economics and businesssocial sciencesdigital marketing, MSMEs, outreach, training
The purpose of this study is to substantiate strategic digital marketing management as a key driver of enterprise competitiveness and performance in turbulent economic environments. The paper aims to demonstrate that digital marketing should be interpreted not as a set of isolated promotional tools, but as an integrate...
Digital marketing is the marketing of products or service using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and the any other digital medium. Digital marketing’s development since the 1990s and 2000s has changed the increasingly incorporated into marketing plans...
The digital revolution has fundamentally altered how businesses interact with customers. Because of the Internet, a customer may research prices based on prevailing viewpoints and even even set them. Digital technology advancements have paved the way for the creation of the cyber-consumer and the cyber-business. The de...
The role of social media marketing, SEO, digital advertising, and e-commerce tools in increasing the competitiveness of enterprises is analysed. At the same time, the existing challenges and development prospects in the field of digital marketing are evaluated. The research concludes that digital marketing is an import...
Farjana Akter · Sultana Jahan Soheli, · Zayed- Us- SalehiN · Abul Kalam Azad
The idea of marketing recently converging to Digital marketing and digital marketing is becoming the most effective means for building business-customer relationships with long-term loyalty. It is a matter of concern that how this convergence is taking place in developing countries like Bangladesh. In this paper, the i...
MarketingSociology and Political Science9. Industry and infrastructureConsumer Engagement
Resultados provistos por
OpenAIRE,
la infraestructura europea de ciencia abierta. Tesis y Másters Colombia no aloja
ni distribuye estos documentos: cada enlace lleva al repositorio de origen.
Cómo usar el buscador en tu investigación
1
Encuentra antecedentes
Busca por tema y filtra por tesis doctorales o de maestría para ver cómo abordaron tu problema otros investigadores, y detectar el vacío que va a justificar tu trabajo.
2
Construye tu marco teórico
Ordena por número de citas para identificar los trabajos de referencia de tu área, y quédate con los de acceso abierto para poder leerlos completos hoy mismo.
3
Cita con fuentes verificables
Cada resultado trae autoría, año, editorial y DOI: los datos que necesitas para armar la referencia en APA, y el enlace al repositorio original para verificarla.
Encontraste los antecedentes. ¿Y ahora?
Nuestro equipo de más de 1000 especialistas te acompaña a convertir esa revisión de
literatura en un proyecto sólido: delimitación del tema, metodología, redacción y
revisión antiplagio con informe de Turnitin.
Asesores en línea ahoraEstamos fuera del horario de atención
Déjanos tus datos y nos vamos a contactar contigo apenas nuestros asesores estén disponibles.
Horario: Lun a Vie 8 AM a 5:30 PM · Sáb 7 AM a 11 AM
¡Listo! En unos segundos te llama un asesor al número que nos dejaste.
¡Gracias! Recibimos tu número. Nuestros asesores están ocupados en este momento: te llamamos en cuanto se libere uno.
¡Gracias! Recibimos tu número. Nos vamos a contactar contigo apenas nuestros asesores estén disponibles.
Usamos cookies para asegurar que te damos la mejor experiencia en nuestra web.
Si continúas usando este sitio, asumiremos que estás de acuerdo con ello.
