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Digital marketing has transformed the way businesses communicate with consumers and influence their purchasing decisions. With the rapid growth of the internet, social media platforms, search engines, and mobile technologies, consumers are increasingly exp osed to digital marketing strategies such as online advertiseme...
Marketers face new challenges and opportunities in this digital age. Digital marketing is the use of electronic media by marketers to promote products or services in the market. The main objective of digital marketing is to attract customers and allow them to interact with the brand through digital media. This article...
This research investigates the impact of digital marketing on business growth and consumer behavior in the rural Khandesh region of Maharashtra, India. Three key hypotheses were examined: the support of digital marketing for rural business growth, the relationship between digital marketing and customer satisfaction, an...
This study investigates the influences of digital marketing capability on multiple stages of marketing outcomes among cosmetics firms in Thailand. Grounded in Dynamic Capabilities Theory and Contingency Theory, the study examines the effectiveness of digital marketing capability in enhancing customer acceptance excelle...
Aji Kresno Murti · Titin Endrawati · Muhammad Sani Kurniawan · Bayu Prabowo Sutjiatmo · y 1 más
This study delves into the significance of digital marketing strategies for business services, specifically within the financial services sector. Using a literature research method to examine the marketing challenges of the financial service companies under investigation, which leads to the formulation of new digital m...
Abdul Razak Munir · Andi Aswan · Andi Syahida Ulhaq Pasyrib
In an increasingly digital marketplace, businesses face challenges in optimizing their marketing performance while fostering strong brand connections through innovative strategies. This study investigates the influence of Digital Marketing Orientation and Entrepreneurship Orientation on Marketing Performance, mediated...
The five sections of this book covered some key trends evident in the Digital Marketing (DM) and Communication field: Data analytics and measurement, Digital transformation and innovations in marketing, Customer experience and (the merging of digital and physical) servicescapes, Ethics and privacy in digital marketing,...
markkinointieconomics and businesssocial sciencesDigital Business and Economy (focus area)
This research aims to analyze the influence of digital marketing on marketing performance and product innovation, analyze the influence of product innovation on marketing performance, and analyze the influence of digital marketing on marketing performance through product innovation in food and beverage processing msmes...
9. Industry and infrastructureeconomics and businesssocial sciences
Asus, as the world's leading manufacturer of computer motherboards and laptops, its subsidiary brand ROG has faced the challenge of declining profit growth in recent years. In today's world, digital marketing is already the key to growth. ROG has shown different digital marketing strategies in different regions. This a...
A Figura representa as confluências entre o Marketing Digital e Marketing Científico Digital no contexto ASEO, onde elementos de marketing digital convergem aos elementos de marketing científico, por caminhos que se entrelaçam em estratégias e ações específicas, perfazendo-se em caminhos possíveis no processo construti...
ASEOsocial sciencesdigital marketingother social sciences
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