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The digitalization of Ukraine’s banking sector creates new opportunities for improving marketing efficiency, building customer trust, and developing innovative financial services. During wartime, digital marketing becomes a key tool for banks’ adaptation to crisis conditions, ensuring flexibility, resilience, and compe...
null Eva Yuniarti Utami · null Kartika Sari · null Eva Desembrianita · null Basnendar Herry Prilosadoso · y 1 más
Marketing strategy for MSMEs (Micro, Small, and Medium Enterprises) is a plan designed to promote and sell products or services offered by MSMEs. This study aims to analyze the application of digital marketing as a marketing strategy for MSMEs. This research method uses qualitative techniques, which can be applied in j...
Andy Halim · Dani Vardiansyah Noor · Ballian Siregar · Lianda Sinaga
The development of digital technology has changed marketing communication strategies in the healthcare sector. EMC Alam Sutera Hospital integrates digital and conventional marketing communications to increase bariatric patient loyalty. This study uses a quantitative approach with questionnaire instruments, validity, re...
The rapid growth of digital technologies has fundamentally reshaped how products are marketed and distributed, especially in the creative industries. Traditional distribution models, which often relied on physical infrastructure and intermediaries, limited market access and incurred high costs. This study explores the...
Afifa Ibrahim · Nadiya Amin · Arif Ahmad Shehloo · Nadiya Qadri
In an era of escalating environmental challenges, digital marketing has emerged as a powerful instrument for promoting sustainability and influencing eco-conscious consumer behavior. This research investigates the transformative role of digital marketing in advancing environmental sustainability and cultivating green c...
NUR AN'UMILLAH MD BOESTAMAN · NUR AMANINA BINTI ABD MUTALIB · HIDAYATUL AQEILLAH BINTI ABDULLAH · MOHAMMAD NORESWANDY · y 4 más
Recently, many companies have rapidly shifted their marketing strategies from traditional to digital. However, traditional marketing has not been entirely replaced; it remains effective for promoting products and services to certain market segments. This study aims to identify the best marketing method between traditio...
The purpose of this review paper is to analyze the marketing ecosystem in the metaverse with a special focus on the practices and opportunities of digital marketing in a three-dimensional business environment. Metaverse can be seen as a new marketing ecosystem that will transform the entire marketing industry from the...
In India, digital marketing has witnessed significant growth in the past decade, with businesses adopting various strategies to enhance their reach and engagement with consumers. Traditional digital advertising, which includes banner ads, search engine marketing (SEM), and pay-per-click (PPC) advertising, has been a do...
Alexandra Jones · Soumyadeep Bhaumik · Georgia Morelli · Jing Zhao · y 3 más
Abstract Purpose of Review Globally, too few children are breastfed as recommended. Commercial promotion of breast-milk substitutes (BMS) is one factor undermining breastfeeding globally. Although the International Code of Marketing of BMS prohibits all forms of marketing, promotion has been observed in digital environ...
basic medicineMarketing2. Zero hungermedical and health sciences
Digital Marketing for Business Growth in India 2026 is an SEO-optimized presentation created to help businesses, startups, agencies, and entrepreneurs understand the future of online marketing, AI visibility, and sustainable digital growth. This presentation explains how modern businesses can improve rankings on Google...
digital marketing India 2026AI visibility optimizationdigital marketing strategyAI SEO India
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