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Rana Muhammad Shahid Yaqub · Noor Sehar Ali · Noman Ramzan · Muhammad Murad
The Marketers and residents of tourist places are facing tourism promotion-related challenges. The trends of digital marketing are stimulating traditional marketers for tourism promotion. Recently, the trend of digital media influencers has been getting considerable attention among marketing academicians and practition...
Sofia Dewi · Muhamad Fahmi Nugraha · Utami Aryanti · Nova Indrayana Yusman · y 2 más
Online sales have become a crucial strategy for MSMEs to enhance competitiveness and expand their market reach. One of the potential MSMEs in Cicalengka District, Bandung Regency, is Hijab Syamil, which specializes in the production and sale of hijabs. Despite the high quality of its products, Hijab Syamil still faces...
This study aims to examine the influence of influencer marketing, digital marketing, and brand image on consumer purchase intention on the Tokopedia e-commerce platform. A quantitative research method with a replication approach was conducted in Batam City, Riau Islands, involving 204 Tokopedia users as respondents. Da...
The rapid growth of digital technologies has transformed business operations, making digital marketing a critical driver of e-business performance, particularly in emerging economies. This study investigates the impact of four key digital marketing strategies, i.e. Search Engine Optimization (SEO), Social Media Marketi...
Theresia Antonia Widiastuti · Yenni M Djajalaksana
The use of digital marketing to market products in this modern era has flourished due to the COVID-19 Pandemic emergence. The interactive ability possessed by digital marketing in providing 2-way communication in real time is one of the attractive advantages for business owners. Toko Makmur is a brick-and-clicks store...
Increasingly fierce business competition demands that MSMEs have a sustainable competitive advantage, one of which is through strengthening local branding that represents identity, cultural values, differentiation, and perceptions of product quality. However, the effectiveness of local branding in creating a competitiv...
economics and businesssocial sciencesCompetitive AdvantageLocal Branding
Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in economic development, particularly in developing countries. However, many MSMEs still face challenges in marketing their products effectively, especially in the digital era. One of the strategies to overcome this challenge is through social media marke...
UMKM are one of the business sectors that have an important role in economic growth in Indonesia, technological developments and the Covid-19 pandemic have changed UMKM marketing which was originally done face-to-face to digital. Digital marketing is the main key in determining the success of an UMKM business. This stu...
economics and businesssocial sciences8. Economic growthdigital marketing
Chandravadan Anant Bachhav · Dr. Pavitra Devidas Patil
A study of conversion efficacy and post-sales reflectivity behind digital marketing based behavioral targeting towards smartphone users in Nasik city Abstracts:We are living in the 21st century, the century which is recognized as a century of digital transformation. In this, Digital marketing is enhancing the way busin...
Smartphonesmedia and communicationssocial sciencesDigital Marketing
Dewi, Irra Chrisyanti · Soediro, Moses · Ricky Sondak, Michael
The purpose of this study is to explore digital marketing opportunities for tourism in Indonesia, which is motivated by the development of tourism in Indonesia, especially the increase in tourist visits and statistics in the digital era. Integrative literature review is the method used in this research and content anal...
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