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This study aims to analyze the utilization of digital marketing in increasing sales at the micro, small, and medium enterprise (UMKM) Pempek Minah Tanggo Rajo Cindo, located in 7 Ulu, Palembang City. The research employs a field research method with a descriptive qualitative approach. Data was collected through intervi...
Abstract Virtual reality technology has brought a new round of information technology revolution for marketing due to its dual potential in marketing efficiency and experience. After combing the applications of the combination of digital marketing and virtual reality technology, this paper takes a store’s VR marketing...
media and communicationseconomics and businesssocial sciences
Yesi Ika Sundari · Anggy Lia Milfa Sari · Wais Al Qorni · Sativa Wening Setianingrum · y 1 más
Micro, Small, and Medium Enterprises (MSMEs) support the national and regional economy. In this digital era, the knowledge and expertise of Micro, Small, and Medium Enterprises (MSMEs) in the regions regarding technological developments and the application of digitalization in marketing strategies for a business are st...
The article examines the theoretical and methodological foundations of enterprise marketing management in the context of digitalization. The critical importance of digital marketing transformation for ensuring enterprise competitiveness in the modern business environment has been substantiated. A comparative analysis o...
Abstract- This is a study to discuss how the digital marketing influences the consumer behavior in India, with the example of one of the mid-sized companies, which takes digital strategies seriously — The Marksports. Since digital marketing changes the pattern in which brands communicate with consumers via personalized...
Rice marketing, largely, is still traditional, wherein farmers sell their products to traders, who then sell them to consumers. On the other hand, the use of digital media is fast developing in society currently. It is also growing in rice marketing. Digital media can be utilized by farmers to shift from traditional ma...
This article examines the interconnected nature of digital marketing strategies, encompassing search engine optimization, content marketing, social media marketing, email marketing, influencer marketing, paid advertising, and data analysis and the performance of small and medium enterprises (SMEs) in Tanzania which enc...
Digital marketing strategiesPLS-SEMHF5001-6182Dynamic environment
Digital marketing has become part of our everyday life with the emergence of the digital age. This paper presents terms related to digital marketing and enterprise. Attention shall be paid to the digital age, which is the period in which digital communication is designed. The paper then deals with the term of enterpris...
InternetSOCIAL SCIENCES. Interdisciplinary Social Sciences.convergenceDRUŠTVENE ZNANOSTI. Interdisciplinarne društvene znanosti
This paper investigates the relationship between entrepreneurial orientation (EO) and marketing performance (MP) in small and medium-sized enterprises (SMEs) in Oman, with specific focus on the mediating roles of digital marketing capabilities (DMC) and digital marketing implementation (DMI). Although there has been ev...
Marketing plays enormous role in every competitive business, every day of its operation. The economic crisis and world pandemic situation we are facing nowadays have strengthened its impact on companies, customers and sales. Furthermore, it became a desperate need for survival for the businesses, no matter how big or s...
Economics and businesssocial sciences12. Responsible consumption
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