Buscador de Tesis y publicaciones académicas

Influence of Digital Marketing on the Buying Decision of Rural Customers in Thiruvananthapuram District

null Dr. S. Kamalasaravanan · null Vignesh V L

Digital marketing has become an increasingly important tool for businesses of all sizes, as more and more consumers are using digital channels to research and purchase products and services. However, the use of digital marketing in rural areas is still relatively low. This study investigates the influence of digital ma...

Optimizing Small Business Management through Collaborative Training and Education in Business Applications

Ana Sopanah · Zahir Rusyad · Zulkarnain Zulkarnain

The purpose of this activity is to empower MSMEs and prospective MSMEs in the Malang City, Malang Regency and Batu City areas with knowledge and skills in digital marketing, so that they can increase the visibility, sales and growth of their business in the rapidly growing digital era. . The methods used in this digita...

The Impact of Implementing Digital Marketing in Public Administration on The Quality of Public Services and Public Satisfaction

S. Syaifuddin

This study aims to analyze the impact of digital marketing implementation in public administration on the quality of public services and public satisfaction. The research employs a qualitative approach using case studies of government agencies that have integrated digital technology into their public services. Data col...

Pelatihan Pemasaran Digital Pada Sekolah Menengah Kejuruan Negeri 1 Cikarang

Muhtajuddin Danny · Candra Naya · Iwan Mulyana · Basar Maringan Hutauruk

The development of digital technology provides great opportunities in the world of marketing, including for Vocational High School (SMK) students who are prepared to enter the world of industry and entrepreneurship. This community service activity aims to improve the understanding and skills of SMKN 1 Cikarang students...

Digital marketing technologies and new markets: from embryonic markets to digital marketing INTRODUCTION

Correia, Antonia · KOZAK, METİN · Gnoth, Juergen · Fyall, Alan

Analisis Strategi Pemasaran Dalam Perspektif Manajemen pada Koperasi Desa Merah Putih

null Nashihuddin Sahil Alfikri · null Hendra Riofita

The development of digital technology has significantly transformed marketing practices across various organizations, including community-based economic institutions such as cooperatives. Village-level cooperatives still face several limitations in developing adaptive marketing strategies to respond to the increasingly...

The impact of digital marketing and brand articulating capability for enhancing marketing capability

Abdul Razak Munir · Nuraeni Kadir · Fauziah Umar · Gunawan Bata lyas

Small and Medium Enterprises (SMEs) have a central role in the Indonesian economy. SMEs are a driver of the Indonesian economy and non-oil exports and have a significant role in absorbing labor. The SME sector in Indonesia generally has several obstacles, one of which is marketing constraints. The ability to build and...

Digital Marketing Capabilities and Innovation Performance in E-commerce Platforms: Evidence from European SMEs

Lingyuan Kong · Oyyappan Duraipandi

This study investigates the relationship between digital marketing capabilities and innovation performance among small and medium-sized e-commerce platforms operating in competitive European markets. As digital transformation reshapes business landscapes, understanding how marketing digitalization drives innovation bec...

ChatGPT's influence on customer experience in digital marketing: Investigating the moderating roles

Osama Ahmed Abdelkader

ChatGPT is an artificial intelligence model intended for conversational purposes that has grown in popularity in digital marketing, offering organizations a vital tool for engaging with clients and enhancing their marketing efforts. The main objective of this research is to investigate the impact of ChatGPT on the cust...

Digital Marketing dalam Menghadapi Persaingan Bisnis Sebuah Universitas di Era Digital: Kajian Konseptual

null Fahmi Iqbal Firmananda · Putri Zulia Jati · null Lailatul Syifa Tanjung

Digital transformation has fundamentally changed the marketing strategies of higher education institutions, requiring universities to adapt to increasingly fierce competition. This article aims to conceptually examine the role of digital marketing in shaping institutional image and increasing interest in enrollment, wi...