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null Nyoman Sri Manik Parasari · Ni Putu Yunita Anggreswari · Anak Agung Ari Maheswari · I Wayan Seven Wisnu Putra Suanda
This research aims to analyze the digital marketing strategy implemented by Xovid20 in building brand awareness in the digital market. Using a qualitative approach, this research involves in-depth interviews with owners, designers, and consumers of Xovid20 products, as well as analysis of digital content shared by the...
A Digital media is a marketing communication that has been implemented in several companies that produce goods and also health services, including clinics. This research aims to explain how to market the clinic by utilizing digital media. The research method was by means of a literature review from the Science Direct d...
The rapid development of digital technology has significantly influenced marketing strategies, including in the Micro, Small, and Medium Enterprises (MSMEs) culinary sector. Bandung, as one of Indonesia's culinary hubs, presents a highly competitive business environment, making it crucial for entrepreneurs to optimize...
Dr.B. Girimurugan · Sanka Hemanth Kumar · Boppana Sai Venkat · Mohan Krishna Pusuluri · y 1 más
ABSTRACT In the era of the digital world, promotion of products has become a significant element, mostly credits to digital marketing. Digital marketing is leading the traditional market as it offers users ample opportunities, like a wide variety of products, hassle-free online payments, and answers to online search qu...
Agus Supriyadi · Airine Yulianda · Hasanah Yaspita
In today's digital era, where the level of business competition is very high. Every company must pay attention to one of the most important and vital aspects of company management, namely in the field of marketing. By using marketing concepts and strategies in running a business, it will be more optimal in managing dir...
null Sami’un · null Astrid Octavia Bahari · null I Ketut Kusuma Wijaya · null Ahmad Fatoni Karim Amirullah · y 1 más
This research aims to develop the capacity of Micro, Small and Medium Enterprises (MSMEs) in Pelangan Village through training and marketing of processed tuna fish meat products based on digital marketing. MSMEs in this village have great potential in developing local products, but face challenges in limited marketing...
agriculture, forestry, and fisheriesagricultural and veterinary sciences
This study addresses the inconsistency in research findings regarding the influence of digital marketing on repurchase intention, particularly for MSME products sold online. The research uses a quantitative approach with a positivist methodology and a conceptual model that requires empirical validation. Data was collec...
Neste trabalho, buscou-se observar as principais vantagens e desvantagens do marketing digital em relação às estratégias tradicionais de marketing, segundo a ótica da evolução do marketing digital (e das ferramentas necessárias à sua realização, como a internet) desde o seu nascimento até os dias de hoje. Para isto, re...
This study investigates the impact of digital marketing channels on tourism decision-making in Saudi Arabia's evolving tourism sector under Vision 2030. Using data collected from 537 participants through structural equation modeling, we examine digital marketing channel effectiveness, the mediating role of perceive...
Information and communication technology has changed business significantly, with digital marketing and e-commerceas a key driver. Digital marketing uses the internet, mobile devices, and social media to promote products, enabling companies to reach a global audience cost-effectively E-commerce Facilitating online tran...
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