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Pavlo Fisunenko · Viktor Podriez · Vitalii Spyrydonenkov
The article highlights the current issues of implementing the developer’s digital marketing strategy in modern conditions. It is established that development is a complex activity related to the development and implementation of investment projects in the real estate sector, the effectiveness of which is significantly...
other engineering and technologiesengineering and technology
The article describes the theoretical principles of digital marketing as a specific form of classical marketing in a changing technological basis of production and the information society. Substantiated that digital marketing has enriched Internet marketing capabilities of mobile communication. It is shown that digital...
соціальні мережіmedia and communicationsEconomics as a scienceHF5001-6182
Penelitian ini bertujuan untuk menganalisis pengaruh Influencer Marketing, Digital Marketing dan promosi terhadap keputusan pembelian produk Ades di Kota Batam. Dalam era digital yang terus berkembang menunjukkan bahwa Digital Marketing dan promosi memiliki pengaruh positif dan signifikan terhadap keputusan pembelian,...
Over recent decades, digital innovations in product creation, communication, and marketing have gained significant attention in research and decision-making across businesses of various scales. Technological advancements have greatly influenced corporate marketing strategies, consumer purchasing behav-ior, and market s...
Digital marketing has revolutionized the way businesses interact with customers, providing a platformfor personalized, real-time engagement and driving business growth. This paper explores the concept of digitalmarketing, its importance, and its various channels, including search engine optimization (SEO), pay-perclick...
Entering the era of marketing 4.0, marketing methods have shifted or transformed from traditional/conventional ways (offline) to electronic or digital ways (online), namely marketing methods using digital devices, namely websites and social media. This concept has begun to be applied by Aqiqah and food catering busines...
Technological developments in this day and age are growing very rapidly, this affects small and medium enterprises (SMEs), because inevitably small and medium enterprises (SMEs) must follow the developments of the times otherwise they will be left behind. SMEs as one type of business that plays an important role in inc...
economics and businesssocial sciences8. Economic growth
A marketing study is not complete without studying the buyer’s behavior. With more people moving to the digital platform for day to day purposes, digital marketing is gaining momentum like never before. Hence this study aims to study the effect of digital marketing on Exploratory Buying Behavior Tendencies (EBBT) of th...
5. Gender equality9. Industry and infrastructureeconomics and businesssocial sciences
Marketing through digital platforms is becoming an increasingly important component for the success of any company. On the other hand, digital marketing is constantly evolving. B2B marketing refers to the formation of a collaborative business partnership between two firms for the purpose of exchanging products and serv...
MetaverseArtificial Intelligence9. Industry and infrastructureeconomics and business
This paper researches into the changing scenery of digital marketing and its importance in the current technological age of business. In the era of internet penetration, social media, and mobile technologies digital marketing is a strategy that businesses cannot do without, in their attempt to connect well with their t...
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ni distribuye estos documentos: cada enlace lleva al repositorio de origen.
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