Buscador de Tesis y publicaciones académicas

The Influence of Digital Marketing Strategy and Brand Image on Consumer Purchase Intention at Warehouse Coffee Container in Panam, Pekanbaru

Rahmad Akbar · Dzulhijjah Yetti · Nurkholis Nurkholis · Boris Kaido · y 1 más

This study investigates the influence of digital marketing strategy and brand image on consumer purchase intention at Warehouse Coffee Container in Panam, Pekanbaru, where competition among coffee shops continues to intensify. Digital marketing has become a crucial channel to reach consumers, while brand image strongly...

Pengaruh Digital Marketing terhadap Brand Awareness : Studi Kasus Kandang Ayam Resto

Dhea Listiana · Ira Dwi

Nowadays the era of information technology makes many things easy to do in the digital world, including in marketing products and searching for products. Digital marketing can be used as the main option in supporting business activities for business people. Social media is used by consumers to find information about a...

DIGITAL MARKETING TO CUSTOMER VALUE AND CUSTOMER ENGAGEMENT IN REPEAT PURCHASE ON THE MARKETPLACE

Desi Susanti

Digital marketing is the use of electronic media by marketers to promote products or services to the market. With the popularity of broadband Internet and the rapid development of network technology in recent years, traditional marketing has also gradually shifted to digital marketing. Likewise, consumers have started...

Home industry development through digital marketing with canva application optimization

Hernando, Riski · Rafiqi, Rafiqi · Hendriyaldi, Hendriyaldi · Hastuti, Dwi · y 1 más

This study aims to determine the home industry development on marketing performance through digital marketing by optimizing the Canva application in Lubuk Nagodang Village, Kerinci Regency, Jambi. The population in this study is MSMEs in Lubuk Nagodang Village, Kerinci Jambi Regency. While the sample of this research i...

Role of Digital Marketing on The Development of Entrepreneurship- A Secondary Data Based Study

Sarita Goyal · Dr. Nasrin Parvez Khan

In the digital economy, digital marketing has come out as an essential promoter of entrepreneurship development. This study aims to investigate the role of digital marketing on the growth of entrepreneurship. The researcher uses secondary data to employ the influences of digital marketing on entrepreneurship. Data was...

A STUDY ON IMPACT OF DIGITAL MARKETING

S. Samundeeswari* & D. Sankari**

Digital marketing strategy in the current business field, which leverages digital technology and various digital platforms and tools to interact and communicate with target audiences, in order to enhance brand awareness, increase sales, and promote customer engagement. Today digital market develop in internet technolog...

The Future of Marketing: Integrating Digital Transformation, Artificial Intelligence, and Sustainability for Consumer Engagement

University of Technology Malaysia · Azmir, Muhammad Farhan · Mohamed, Ruzimi

Abstract This review examines the transformative impact of digital technologies, artificial intelligence (AI), and sustainability on contemporary marketing practices. It explores how digital transformation has shifted marketing toward data-driven, omnichannel, and personalized strategies facilitated by AI applications...

Marketing Environment in the Digital Transformation

Autoría no especificada

The main aspects of current changes in marketing management

I.V.

The modern business environment has been undergoing significant changes due to the rapid spread of information and communication technologies and the Internet. This requires a review of both the conceptual basis of activity and the practical tools of conducting economic activity. The marketing activity of enterprises,...

The effect of digital marketing transformation trends on consumers’ purchase intention in B2B businesses: The moderating role of brand awareness

Nguyen Ngoc Hien · Tran Nguyen Huynh Nhu

Digital marketing transformation is one of the important elements in a business’s long-term plan. Furthermore, choosing the most optimizing and suitable marketing strategy is not really simple with B2B enterprise. Based on the theory of planned behavior and the theory of consumer behavior, this study aims to explain th...