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: This study aims to examine the impact of digital marketing and brand awareness on increasing customer loyalty at the Dapurmira MSME in Bagansiapiapi City. Digital marketing, which includes the use of digital platforms to promote products, and brand awareness, which relates to how well consumers recognize and understa...
Wahyu Sri Handono · Anthoneta Kopong · Muhammad Nur Madani
The online fashion industry is rapidly growing due to advancements in digital technology and changes in consumer behavior. This article explores effective digital marketing strategies to enhance the visibility and competitiveness of online fashion businesses, with a focus on SMEs. These strategies include the use of di...
Digital marketing involves using various technological channels, such as search engines and social media, to promote a business' products or services. This form of marketing has become highly popular because it allows for more flexibility and is more convenient for consumers. It also provides mobile companies with a gr...
economics and businesssocial sciencesDigital Marketing, Mobile Phones. Technology.
The development of digitalization is getting faster, along with the growth in internet usage. Data from Kominfo, internet users in Indonesia, grow 10.2 percent annually or around 27 million users, when compared to internet users in the world, Indonesia is ranked 5th. This condition makes a very drastic change in the ma...
economics and businesssocial sciences8. Economic growth
Digital Marketing Training for Sumber Rejeki Bawang MSMEs in Kediri Regency, aims to increase the understanding and skills of MSME players in utilizing digital technology for product marketing. This activity involved the owner and employees of Sumber Rejeki Bawang MSME. The training included an introduction to social m...
Ari Prabowo · Aisyah Azhar Adam · Zhafira Nur Subhan · Yahya Tanjung · y 3 más
This study examines relationships between marketing innovation, digital marketing, and branding strategies on business sustainability through market development in Indonesian coffee shops. Using a quantitative approach with Structural Equation Modeling (SEM) via Smart-PLS, data were collected from 50 Indonesian coffee...
The Covid-19 pandemic, which began in early 2020 and was followed by restrictions prohibiting community activities and imposing stringent oversight, has severely impacted nearly all sectors of trade, particularly managers of micro and small businesses, also known as MSMEs. This study is explanatory in nature. The sampl...
ABSTRACT Consumer buying behaviour in the automobile sector has changed rapidly due to the growth of digital marketing and increasing awareness about eco-friendly transportation. Electric bikes have emerged as a popular alternative to conventional vehicles, especially in urban areas. This study focuses on analyzing the...
Aim: This study aims to investigate the influence of innovative digital marketing strategies on sustainable development outcomes in the realms of business and society. Focusing on strategies beyond mere click-based metrics, our goal is to explore the nuanced relationships between various digital marketing approaches an...
9. Industry and infrastructureeconomics and businesssocial sciences11. Sustainability
Handmadeshoesby focuses its strategy on digital marketing. This is because 90% of the target consumers of Handmadeshoesby are Millennials. Thus digital marketing is the marketing and sales communication choice for the target audience of Handmadeshoesby. Handmadeshoesby’s focus is also on service quality. So far, Handma...
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