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This research investigates the influence of digital content marketing on the performance of five-star hotels in India. Recognizing the evolving landscape where traditional hospitality values intersect with digital technology, the study aims to assess the role of digital content marketing in shaping consumer perceptions...
economics and businesssocial sciences3. Good health
The large role of MSMEs in the growth of the Indonesian economy. The results of products that have been produced are better known to the public, so it is necessary to immediately carry out marketing, both conventional marketing and digital marketing. Digital marketing is a promotional activity for a brand or product us...
Digital marketing is an effective and efficient strategy in the marketing process and attracts consumers to get to know the products and services offered. Makasili Village is a village where one of the livelihoods is palm sugar entrepreneurs, the community makes palm sugar as a source of income, but the income from sel...
economics and businesssocial sciences1. No poverty
null Lilis Jayanti · Annisa Maharani Bella Pratiwi · Dita Aulia Rahma · Fernanda Kayisa Putri · y 2 más
The tourism sector is currently facing a post-COVID-19 recovery process. Marketing played an important role in the recovery of this tourism sector. Both tourist attractions and the government have started to move again to find the right strategy in marketing. This study aims to analyze the role of digital marketing and...
Kiemas Kurniawan · Yun Fitriano · Abdul Rahman · Zoniarti Zoniarti · y 1 más
This socialization aims to describe the community service process carried out at the Tulipfits.id Clothing Shop MSME in implementing Shopee marketplace technology. A qualitative approach is used to explore the challenges and opportunities faced by MSMEs in the adoption of this technology. The development of information...
Artificial Intelligence (AI) technologies are increasingly shaping digital marketing strategies, prompting regulatory frameworks globally. This study examines the regulatory implications of AI on digital marketing strategies and its impact on consumer cognitive behavior. Through a literature review and analysis of curr...
intersection, regulation, technologies, AI, marketingeconomics and businesssocial sciences
Hanan's Cake is a Micro, Small, and Medium Enterprise (MSME) in Tangerang, Indonesia. Currently, Hanan's Cake sells and markets via WhatsApp and social media. However, the marketing strategy implemented needed to be more appropriate. Marketing is still relatively traditional, namely by consumers' word of mouth. Digital...
In the current era, digital marketing has become one of the marketing strategies used by business people today, digital marketing has become a solution for business people to expand their business environment, both micro and macro business people. The aim of this research was to determine and analyze digital marketing...
MSME actors need to pay attention to branding and digital marketing in running and managing their business. Branding can be used as a business identity, while digital marketing can be used for online sales and marketing. However, not all MSME actors can do good branding and make the best use of digital platforms to dev...
This study examines how digital marketing characteristics—namely interactivity, ubiquity, and credibility—affect green consumer brand engagement and loyalty in Nigeria’s five-star hotel industry. This study advances relationship marketing and social exchange theory by demonstrating how interactivity, ubiquity, and cred...
hotel industrygreen consumer brand engagement330SOCIAL SCIENCES. Economics
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