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Compared with its traditional counterpart, digital marketing represents a novel and distinct approach, operating within the digital sphere where interactions and practices unfold. Thus, it has become a vital outlet for institutions, particularly those active in the tourism and cultural sectors, regardless of their doma...
Eric K. Soule · Jennifer Cornacchione Ross · Allison J. Lazard · Heesoo Jang · y 6 más
Waterpipe tobacco (WT) is unique compared to other tobacco products. Retailers and manufacturers may promote WT products using different marketing appeals and sales propositions on popular digital marketing media. This study examined WT digital marketing content in the United States (U.S.).In 2020, a census of WT manuf...
Marketingeconomics and businesssocial sciencesCommerce
Herman Lawelai · Ansar Suherman · Anwar Sadat · Andy Arya Maulana Wijaya · y 1 más
Since the widespread usage of the Internet, digital marketing has developed at an exponential rate. This level of use is driven by the availability of cell phones at low costs. However, the use of digital marketing by businesspeople, such as village-owned firms, is not generally acknowledged (BUMDes). Most BUMDes in So...
economics and businesssocial sciences8. Economic growth1. No poverty
In the current global landscape, where technology-driven data penetration is the hardcore of digital marketing, Artificial Intelligence has gained paramount importance. This paper explores artificial intelligence applied to digital marketing practices through associated technologies. Through qualitative and quantitativ...
Introduction: The study examined the effect of digital marketing on the performance of SMEs in Nigeria. The digital marketing techniques examined in the study include social media marketing, email marketing, and content marketing, and were anchored on the resource-based view theory. Methods: The study's methodology was...
Elvira Septevany · Ni Luh Eka Armoni · Ni Putu Lianda Ayu Puspita · I Putu Ade Perdana Putra
The purpose of this study was to determine the application of digital marketing applied by The Westin Resort & Spa, Ubud and the efforts made to increase room occupancy through digital marketing. Data collection methods used are observation, interviews, and documentation. The analytical technique used in this study is...
With the development of the Internet, more and more industries are using digital marketing to advertise, and the automotive industry is no exception. Digital marketing is effective because it finds the most suitable marketing method according to the user profile for accurate positioning, which greatly improves the sale...
Digital marketing training for MSMEs in Kuala Jambi aims to enhance the knowledge and skills of MSME players in utilizing digital platforms and reaching a broader market. This activity involves a series of tailored training sessions designed to empower MSMEs with essential digital marketing skills. The method includes...
4. Educationeconomics and businesssocial sciences11. Sustainability
This research aims to analyze the influence of digital marketing on repurchase interest through consumer satisfaction as an intervening variable for oh my skin products. The population in this research are consumers who have purchased Oh My Skin products more than once or repeatedly. The data collection method is by di...
This study aims to analyze the digital marketing strategy of the Hajj and Umrah bureau in recruiting pilgrims before and during the pandemic, as well to find out the differences in digital marketing strategies. The object of research at PT. Amanau Izzah Zamzam Sakinah Surakarta. The research method with qualitative use...
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ni distribuye estos documentos: cada enlace lleva al repositorio de origen.
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