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Consulta más de 250 millones de tesis, artículos científicos, ponencias y datasets de repositorios abiertos de todo el mundo. Encuentra antecedentes para tu investigación y descarga los que son de acceso libre.

76.447 resultados para «marketing digital»

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Artículo 2023 Acceso abierto Revisado por pares

Analyzing Effective Digital Marketing Strategies for Online Merchants

Srivastava, Abhishek

In today's extremely competitive business environment, digital marketing has evolved into an essential component that must be present for an online retailer to achieve success and sustain development. The purpose of this research is to investigate successful digital marketing methods for online retailers, with a partic...

Digital marketing, Online, Merchants, Strategies, Business economics and business social sciences 12. Responsible consumption
  • Science Research Society
  • DOI: 10.52783/eel.v13i3.352
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Other 2025 Acceso abierto

Digital Marketing in Telugu

Suresh, T

Unlock your potential and build a successful career with our comprehensive Digital Marketing Training Program. Designed for beginners, working professionals, and entrepreneurs alike, this course covers all the essential aspects of digital marketing — from SEO, Social Media Marketing, Google Ads, and Content Marketing t...

  • Zenodo
  • DOI: 10.5281/zenodo.15795004
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Artículo 2025 Acceso abierto Revisado por pares

Digital Marketing Investment and The Sustainability Performance of Manufacturing Firms in Emerging Markets

John Kwame Akuma · Derrick Nukunu Akude · Emmanuel Addai Kwaning · Isaac Kwame Amoah-Ahinful

This paper investigated the relationship between digital marketing investment and the sustainability performance of manufacturing firms in ‎emerging markets. The survey utilized a self-administered questionnaire approach, gathering a total of 287 completed responses for data ‎analysis utilizing Smart PLS-SEM (version 4...

economics and business social sciences
  • Science Publishing Corporation
  • DOI: 10.14419/dq8hc071
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Artículo 2025 Acceso abierto Revisado por pares

THE DIGITAL MARKETING TECHNOLOGIES AND GREEN MARKETING INNOVATIONS WITHIN ENTERPRISES

null Aliev Abdulaziz

The current article reviews the aspects of digital marketing technologies as well as the key aspects of green marketing within enterprises. Meanwhile, it reflects vital elements of digital marketing and green marketing used by different types of enterprises, organizations and companies.

  • "TADBIRKOR VA ISHBILARMON" LLC
  • DOI: 10.67668/mj/2025issspecial/1448
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Artículo 2021 Acceso abierto Revisado por pares

Digital Marketing Adoption Among Food Products Home Industry: A Study of Melinjo Chips Producer In Bantul

Heri Akhmadi

Digital marketing has become a new trend recently, which is not only applied by large-scale industries but also small industries. Similarly, melinjo chips home industries producer, some of whom have implemented digital marketing using their devices. This study aims to describe the marketing conditions of the melinjo ch...

2. Zero hunger economics and business social sciences
  • University of Pembangunan Nasional Veteran Ja...
  • DOI: 10.33005/adv.v10i1.2614
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Artículo 2022 Acceso abierto Revisado por pares 1 cita

Analisis strategi bisnis menggunakan digital marketing pada UMKM pasca pandemi covid-19

Muhammad Farhan Rizky · Erwin Permana

Studies on business strategy analysis using digital marketing are quite a lot done for large company loci. But the study of business strategy analysis using digital marketing for MSMEs is still growing. This study aims to analyze business strategies using digital marketing for MSMEs after the COVID-19 pandemic. The res...

economics and business social sciences 3. Good health
  • Universitas PGRI Kanjuruhan Malang
  • DOI: 10.21067/jrpe.v7i2.6820
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Publication 2024 Acceso abierto

EMBRACING DIGITAL MARKETING FOR ETHICAL LEADERSHIP IN CONTRAST TO TRADITIONAL APPROACHES

Prof. (ADV). Chandan C.M.

Digital is everywhere, including marketing. We see the growth of digital marketing, social media, and search engine ads. Thanks to tech advances. Why? Digital marketing brings in more bucks. It is tied to the internet and right now, more people are going online. So, the buying habits people have are shifting. This pape...

  • ERJ
  • English
  • DOI: 10.5281/zenodo.11114745
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Artículo 2024 Acceso abierto Revisado por pares 9 citas

Digital Marketing Strategies for Sustainable Brand Development

Noviridhany Maulana Azhar

This research investigates the relationship between digital marketing strategies and sustainable brand development. Using a systematic literature review, we analyze various factors influencing brand development in a digital context. Our findings show that significant investment in digital marketing, high quality digita...

economics and business social sciences 12. Responsible consumption
  • PT Penelitian dan Pengembangan Ilmu
  • DOI: 10.62207/szpd8p72
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Artículo 2018 Acceso abierto

Digital marketing and role of blockchain in digital marketing industry

Kumar, Atul · Vinaydeep Brar

Digital marketing is any form of advertising, which utilizes digital mediums to offer goods or services to customers. Therefore, the businesses utilizing the internet for the promotions of their products and services, they are engaged in digital marketing. As we know that nowadays, no company can get success without di...

  • Zenodo
  • English
  • DOI: 10.5281/zenodo.6676929
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Capítulo de libro 2023 Acceso abierto Revisado por pares 3 citas

Impact of Digital Marketing Tools and Methods on SMEs and Proposed Recommendations

Afzal Sayed Munna · Md Sadeque Imam Shaikh

For firms, digital marketing is revolutionary and machine learning has profoundly transformed the future of digital advertising. This chapter looked at the possible influence of digital marketing on organisations and the many tactics that may be employed in this chapter. The necessity to integrate digital marketing int...

T Technology (General) 330 HD28 Management. Industrial Management economics and business
  • IGI Global
  • United Kingdom
  • DOI: 10.4018/978-1-6684-7735-9.ch008
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