Buscador de Tesis y publicaciones académicas

Artículo 2025 Acceso abierto Revisado por pares

Digital marketing in active sports tourism: Enhancing the quality of services for tourism companies in the hail region

Ahmed Galal Selim Ismail · Salwa Mohamed Mohamed Bakheet · Kamal Abdelgaber Mahran · Ahmed F A Mohammed

The primary objective of this study was to determine the role of digital marketing strategy in increasing tourism companies’ services regarding active sports tourism. Data was collected through 307 questionnaires filled out by managers and employees in the Hail region of the Kingdom of Saudi Arabia. The results showed...

economics and business social sciences

• Conscientia Beam
• DOI: 10.18488/11.v14i1.4136

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Artículo 2024 Acceso abierto Revisado por pares

Strengthening the Market of Bathok Koi Coconut Shell Waste Crafts through Digital Marketing System in Achieving Brand Awareness

Shanti Ike Wardani · Anna Widayani · M. Nur Fu’ad · Heri Priya Waspada

This research aims to increase brand awareness and competitiveness of Bathok Koi coconut shell waste handicraft products through the implementation of digital marketing strategies. The program involved intensive training for micro business partners and university students, covering digital marketing skills such as soci...

economics and business social sciences

• Universitas Mataram
• DOI: 10.29303/ujcs.v5i4.740

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Artículo 2022 Acceso abierto

Digital Marketing Company in Trivandrum

Kikstaart

Kikstaart -Digital Marketing Company in Trivandrum

1. No poverty

• Zenodo
• DOI: 10.5281/zenodo.6758136

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Artículo 2025 Acceso abierto Revisado por pares 1 cita

From Strategy to Economy: How Digital Marketing Shapes Consumer Behavior and Market Outcome

Navya Handa

How do diverse online marketing strategies influence consumer buying, and what effect do they have on how companies respond? What impact do they both have on the broader economy? This research examines the impact of diverse online marketing strategies on decision-making and consumer behavior among young people in our s...

economics and business social sciences

• Polygence
• DOI: 10.58445/rars.3459

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Artículo 2024 Acceso abierto Revisado por pares

INCREASE SERVICE SALES TURNOVER THROUGH A DIGITAL MARKETING APPROACH: EFFECTIVE?

Devangga Putra Adhitya Pratama · null Nuryadi · Syamsul Arifin

The difference in turnover fluctuations with a tendency to decline in the last few sales periods is the basis for research in analyzing the effectiveness of the digital marketing approach. The role of digital marketing in increasing sales turnover of service products at PT Fokus Kualitas Utama places a new strategic de...

economics and business social sciences

• Sekolah Tinggi Ilmu Ekonomi Pemuda
• DOI: 10.48024/ijgame2.v4i2.142

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Artículo 2026 Acceso abierto Revisado por pares

Analysis of The Implementation of Digital Marketing for Marning SMEs in Bukit Barisan Village, Merigi District

Beatrix Tandyana · Eva Angelique · Cicilia Rahayuning Tyas Utami · Damar Aryo Puntodewo · y 1 más

Digital marketing has become an essential strategy for strengthening the competitiveness of micro, small, and medium enterprises, particularly rural food-based businesses that still depend on conventional marketing systems. This study aims to analyze the implementation of digital marketing among marning SMEs in Bukit B...

• International Journal Labs
• DOI: 10.55324/josr.v5i8.3271

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Artículo 2026 Acceso abierto Revisado por pares 1 cita

E-Commerce and Digital Marketing Trends

R. Vijayalakshmi · S. Velanganni · M. Aakina Barveen

The Indian market is moving more quickly than ever now. The internet is a channel for marketers to communicate with customers. People in India increasingly spend more time online daily, browsing the internet and using social media like Facebook, WhatsApp, and other sites. Thus,rather than focusing on conventional marke...

economics and business social sciences

• Protonsoft Technologies
• DOI: 10.66710/ijersem.v2si1.27

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Artículo 2020 Acceso abierto Revisado por pares 2 citas

Digital marketing tools: theoretical aspect

N. M. Nedopalko

The article reveals the general features of digital marketing tools in comparison with traditional media. A set of modern digital marketing tools is presented, which makes it possible to use them selectively on a fairly narrow segment of the audience, if necessary, to increase the accuracy of segmentation to one person...

• State University of Information and Communica...
• DOI: 10.31673/2415-8089.2020.024349

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Artículo 2022 Acceso abierto Revisado por pares

PENDAMPINGAN DAN PELATIHAN DIGITAL MARKETING BAGI PENGRAJIN ROTAN DI DESA PANTAI BERTUJUAN UNTUK PENINGKATAN DAYA JUAL PRODUK

Monica Etrisia · null Runiwan · H. Izhanoor · M.C. Sitompul · y 7 más

Digital marketing adalah kegiatan pemasaran atau promosi suatu produk dengan memanfaatkan media digital atau media internet. Tujuannya untuk menarik perhatian konsumen secara cepat dan luas. Permasalah mitra adalah keterbatasan sarana dan prasarana transportasi membuat mereka menitipkan produknya kepada “pengumpul” dar...

• Lembaga Penelitian Pengabdian Pada Masyarakat...
• DOI: 10.52850/jpmupr.v9i2.5371

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Tesis doctoral 2024 Acceso abierto Revisado por pares

An Ethnography of Digital Marketing and Sports Betting Consumption Practices: Implications for Harm, Marketing Regulation, and Programmatic Intervention Approaches

Cahill, Hayden Donald

The gambling industry is on a substantial growth trajectory. However gambling is a risky and potentially harmful consumption practice. There is concern in Australia and globally about online gambling harm and the role of digital marketing in gambling harm, awareness about disconnected gambling marketing policy and regu...

Social practice theory 330 Digital marketing economics and business

• Queensland University of Technology
• Australia
• DOI: 10.5204/thesis.eprints.253725

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