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The article examines the features and development of the pharmaceutical market in Ukraine. The hypothesis is formulated that the choice of digital marketing strategies and tools, digital platforms, and services for the development of corporate brands of pharmaceutical companies should be based on brand positioning, con...
Dian Anisa Wulandary · Haris Hermawan · Abadi Sanosra
Purpose: This study investigates the effects of digital marketing, market orientation, and product innovation on marketing performance, with competitive advantage serving as an intervening variable among micro food and beverage enterprises.Method: A quantitative research design was applied through a survey involving 98...
This study aims to map and analyze the intellectual structure, thematic evolution, and collaboration patterns of Digital Sustainability Marketing research through a bibliometric approach. Using data extracted from the Scopus database, the analysis was conducted with VOSviewer to examine keyword co-occurrence, overlay v...
The Covid-19 pandemic has forced us to change marketing patterns to survive amid difficulties for MSMEs to face the impact of mobility restrictions in dealing with Covid-19. The intensity of consumers, and the flow of goods and services that have decreased resulted in reduced income. This condition makes business actor...
economics and businesssocial sciences3. Good health
null Mohammad Turaab Suhail · null Prof. Mohammed Altaf Khan · null Dr. Mohd. Afzal Saifi · null Dr. Arun Kumar Attree
Development of mobile marketing during sudden outbreak of pandemic Covid 19 has witnessed dramatic growth of homogeneous based marketing contents. This pandemic scenario primarily upended playbook of varied marketers that result in challenging existing rules about building customer’s relationships and building of brand...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
Purpose: to examine the integration of digital marketing strategies and green economy-based financing in supporting the sustainable financial performance of MSMEs. Method: this study uses a qualitative literature review approach. Data were obtained from observations and relevant scientific publications, then analyzed d...
This study aims to discuss the influence of digital marketing and online reviews on consumer buying interest and its impact on sales sustainability, with a focus on coffee industry companies in Indonesia, including opportunities and challenges from digital marketing which is one of the important factors in entrepreneur...
This study examines the impact of digital transformation on the modern banking sector, with a particular focus on how digital banking decisions influence marketing strategies, customer behavior, and relationship management. It explores the shift from traditional to digital marketing approaches and evaluates their role...
digital bankingbanking marketingcustomer loyaltycustomer satisfaction
The study aims to analyze how customer engagement can be increased in digital marketing campaigns to improve connections with customers. To achieve this aim, empirical research was conducted to get valuable insights into factors that contribute the most to increasing engagement in digital marketing campaigns. The study...
Customer engagementDigital marketingeconomics and businesssocial sciences
Goran Pop-Nikolov · Aleksandra Kapedanovska Nestorovska · Zorica Naumovska · Ljubica Suturkova · y 1 más
Internet marketing or digital marketing, is the fastest growing type of promotion for brands and companies to connect with potential customers. There are as many specializations within digital marketing as there are ways of interacting using digital media. This study evaluates and describes the usage of social media ma...
2. Zero hungereconomics and businesssocial sciences3. Good health
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