Buscador de Tesis y publicaciones académicas

Digital marketing increases competitiveness of msmes in the city of Gorontalo

Silviani Rahman · Andi Mardiana

The significant increase in the use of digital technology, especially through digital marketing strategies, has become a major catalyst in changing the global business landscape. This research aims to investigate how Micro, Small and Medium Enterprises (MSMEs) in Gorontalo City can utilize digital marketing to increase...

The Impact of Artificial Intelligence on Digital Marketing Success

fatima, areeba

Digital marketing has transformed the way businesses connect with their customers. From social media engagement to data-driven advertising, digital channels provide companies with new opportunities to increase visibility, build trust, and drive sales growth. This paper explores how various digital marketing strategies—...

The Enhancing Students’ Personal Branding through Public Speaking and Digital Marketing Training at SMK Muhammadiyah 2 Yogyakarta

Sheila Lestari Giza Pudrianisa · Yulinda Erlistyarini · Monika Pretty Aprilia · Windy Oktavia Nur Cahyaningrum · y 2 más

Vocational high school students are expected to possess not only technical competencies but also communication skills, digital literacy, and the ability to build professional self-presentation in the digital era. However, students at SMK Muhammadiyah 2 Yogyakarta still faced limitations in public speaking, digital mark...

Pengaruh Digital Marketing, Kualitas Produk, Dan Harga Terhadap Keputusan Pembelian Pada Pelanggan Toko Shaga Collection

Siti Amanatus Solikhah · Ayis Crusma Fradani · Ari Indriani

Toko shaga collection dulu hanya berjualan secara konvensional dengan membuka toko, tetapi saat pandemi covid-19 berdampak buruk sebab sepi pembelian. Dilihat dari pengguna internet yang semakin meningkat, toko shaga collection berupaya mempengaruhi keputusan pembelian dengan menggunakan digital marketing, kualitas pro...

Analítica digital y comportamiento del consumidor en entornos tecnológicos

Jiménez-León, Rodolfo

Resumen: En el contexto del marketing contemporáneo, la digitalización ha transformado la forma en la que las empresas comprenden el comportamiento del consumidor. Las interacciones digitales generan grandes volúmenes de datos que permiten analizar patrones de consumo y optimizar estrategias de marketing. El enfoque pr...

THE EFFECT OF DIGITAL MARKETING STRATEGY AND BRAND AWARENESS ON CONSUMER PURCHASE DECISIONS AT BUTIK GUMUYU

Muhammad Ramdhan

This study aims to analyze the effect of digital marketing strategy and brand awareness on consumer purchase decisions. The research employs a quantitative approach using simple and multiple linear regression analyses to examine both partial and simultaneous effects of the independent variables on the dependent variabl...

Digital Marketing

Ribeiro, Maria Isabel · Fernandes, António · Lopes, Isabel Maria

This research aimed to identify the most developed themes in the field of digital marketing from 2010 to 2019. A total of 898 publications were selected from the Scopus database from the Business, Management and Accounting and Economics, Econometrics, and Finance domains. A bibliometric analysis was carried out using V...

Marketing 4.0: come cambia il marketing con la digital transformation

Facchin, Valeria#idabnull

The Effectiveness of Digital Marketing on the Sales Performance of Real Estate Agents in Selangor

Siti Hasniza Rosman · Suhana Ismail · Rohayu Ab Majid

Marketing involves the processes of developing, communicating, delivering, and exchanging offerings that create value for customers, clients, partners, and society. With the rapid adoption of digital tools across industries, companies are now able to gain real-time customer insights and communicate value more effective...

Pengaruh Digital Marketing Terhadap Omset Penjualan Pada Pelaku Usaha Kue di Kota Banda Aceh

Irma Anggraini · Syahnaz Wili Aprilia · A. Razak · Amrusi Amrusi · y 1 más

Penelitian ini bertujuan untuk mengetahui pengaruh digital marketing terhadap omset penjualan pada pelaku usaha kue di Kota Banda Aceh. Penelitian ini menggunakan metode kuantitatif dengan jenis penelitian deskriptif. Populasi dalam penelitian ini adalah pelaku usaha kue di Kota Banda Aceh sebesar 805 pelaku usaha. Den...