Buscador de Tesis y publicaciones académicas

Peran Digital Marketing di Bidang Kewirausahaan dengan Metode Systematic Literature Review

Edo Rinaldi Rais · Jhon Veri

This research focuses on the role of digital marketing in the field of entrepreneurship using a systematic literature review method. With advances in information technology, digital marketing plays a very important role in the field of entrepreneurship. This allows business actors to increase operational efficiency, ex...

Pengembangan Website E-Commerce Sebagai Pendukung Strategi Digital Marketing Pada UKM Amazon Laptop

Lulu Nurul Istanti · Hamzah Saiful Madjid

Kemajuan teknologi informasi dan komunikasi telah memberikan dampak yang luas dan pengaruh yang besar di dunia bisnis termasuk bidang pemasaran. Akibat kemajuan tersebut, perusahaan telah menggunakan strategi digital marketing untuk meningkatkan penjualan. Digital marketing adalah upaya untuk menjual produk atau jasa m...

Impact of digital marketing on sustainable business: Case of the Unilever company

Adrijana Jevtić · Goran Milovanović

Digital marketing, placed on the application of the Internet and digital tools, is one of the means to achieve business sustainability, as well as competitive advantages in the market. This paper presents the basis of the concept of digital marketing, as a new phase in the development of marketing, and its connection w...

Enhancing Logistics Performance through Digital Marketing Capabilities: Examining Customer Engagement and Supply Chain Integration

Sally Shwawreh · Ahmad Ali · Alauldin S. A. Taroum · Mustafa S. Al-Shaikh

The study considers the influence of the digital marketing capabilities on logistics performance using customer engagement as a mediating variable and digital supply chain integration as the moderating variable. Based on the resource-based view and dynamic capabilities theory, the study starts with the proposition that...

Digital marketing as a determinant of activation of international business processes of trading enterprises

Ihor Lysohor · Oleksandr Bilanenko

The article examines the peculiarities of using digital marketing to activate international business processes of trade enterprises. It is substantiated that the choice of digital marketing tools depends on the goals and needs of the enterprise, its type of activity, scale and available resources. It was determined tha...

The Effect of Digital Marketing Dimensions on Brand Awareness and Purchase Decisions through Brand Awareness in MSMEs

Mohammad Aldrin Akbar

This study aims to examine the influence of digital marketing dimensions, such as social media marketing, content marketing, email marketing, and online advertising, on purchase decisions, while also analyzing the mediating role of brand awareness in the context of the MSMEs digital economy. A quantitative approach usi...

IMPLIKASI PENERAPAN CUSTOMER RELATIONSHIP MARKETING DAN DIGITAL MARKETING TERHADAP KEPUASAN KONSUMEN PADA PT GAPURA ANGKASA JOUMPA DENPASAR

NI PUTU MIRA DWI ASTUTI · I KOMANG MAHAYANA PUTRA · KASIANI KASIANI · COKORDA GEDE PUTRA A YUDISTIR · y 1 más

This study aims to determine the implications of Customer Relationship Marketing and Digital Marketing for consumer satisfaction at PT Gapura Angkasa JOUMPA Denpasar. The number of samples used was 68 people. The data used are primary data and secondary data with data collection techniques using a questionnaire. Data w...

Impact of Digital Marketing in Consumer Purchasing Behaviour

Mrinal Godiyal · Abhinav Mishra

In the digital age, consumer purchasing behaviour has undergone a profound transformation, shaped by the strategic integration of digital marketing. This paper explores the intricate relationship between technological advancements and consumer decision-making in the online marketplace. The evolution of digital platform...

Digital marketing and online freelancing: Assessing the competence and inclusion potential for persons with physical disabilities in Serbia, Croatia, and Montenegro

Milena Lazić · Ivana Domazet · Valentina Vukmirović · Vladimir Simović

Digital marketing and online freelancing offer important opportunities for expanding labor market inclusion of persons with disabilities (PWDs), particularly through flexible, remote work arrangements. However, the existing literature lacks research on the experiences of PWDs in digital marketing and their self-perceiv...

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