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Buscador de Tesis y publicaciones académicas

Consulta más de 250 millones de tesis, artículos científicos, ponencias y datasets de repositorios abiertos de todo el mundo. Encuentra antecedentes para tu investigación y descarga los que son de acceso libre.

76.447 resultados para «marketing digital»

Se pueden recorrer los primeros 10.000. Afina la búsqueda con los filtros para llegar a lo que buscas.

Tesis de maestría 2024 Acceso abierto

O marketing digital como ferramenta para captação e fidelização do cliente

Monteiro, Eduardo Pereira

Esta dissertação explora o papel crucial do marketing digital na aquisição e retenção de clientes em ambientes empresariais contemporâneos. Com o advento da era digital, as empresas enfrentam um cenário altamente competitivo, onde a eficácia das estratégias de marketing tradicionais está em declínio. Nesse contexto, o...

personalisation marketing digital customer acquisition strategies
  • Portugal
  • Portuguese
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Artículo 2021 Acceso abierto Revisado por pares

A STUDY ON CONSUMER PERCEPTION TOWARDS CHALLENGES OF DIGITAL MARKETING

Dr. Mrinal Phalle, Et. al.

Worldwide technology has changed a type of marketing techniques that embeds the company’s brand and product on digital platforms. Digital marketing has become important fulcrum for business organizations giving access to the mass market at an affordable price. The objective behind the present study is to analyze awaren...

economics and business social sciences
  • Auricle Technologies, Pvt., Ltd.
  • DOI: 10.17762/pae.v57i9.4576
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Artículo 2019 Acceso abierto Revisado por pares 65 citas

Marketing Intelligence and Big Data: Digital Marketing Techniques on their Way to Becoming Social Engineering Techniques in Marketing

Lies, Jan

This contribution reviews the vast scope of digital application areas, which shape the digital marketing landscape and coin the present term “marketing intelligence” from a marketing technique point of view. Additionally, marketing intelligence as social engineering techniques are described. The review ranges from digi...

Big Data Technology Marketing Intelligence T
  • Universidad Internacional de La Rioja
  • Spain
  • DOI: 10.9781/ijimai.2019.05.002
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Artículo 2023 Acceso abierto Revisado por pares 1 cita

Optimalisasi Digitalisasi UMKM di Kelurahan Rungkut Kidul

Innike Fitra Farastutie · Mirda Yuma Eka Putri · Singgih Manggalou

At this time UMKM in the Indonesian economy play a very important role in the growth of a country. As a business person in a business that is run, an entrepreneur who runs a business must have a good marketing strategy, so that he can achieve the targets that have been planned.Today's rapidly developing technology can...

economics and business social sciences
  • Lembaga Sistem Informasi Komputer dan Teknolo...
  • DOI: 10.55338/jpkmn.v4i3.1203
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Artículo 2023 Acceso abierto Revisado por pares 1 cita

The Impact of Creative Digital Marketing on the Sustainability of MSME Businesses: A Mediating Role of Marketing Performance

Amelindha Vania · Nur Laili Fikriah

Creativity in digital marketing is essential in today's digital economy, where businesses need to adapt to the rapid changes brought by digital innovation. The declining trend in the contribution of MSMEs is worrying for the economy and the business world. MSMEs need to maximize digital marketing creativity for busines...

Business records management 9. Industry and infrastructure economics and business social sciences
  • Universitas Pendidikan Nasional
  • DOI: 10.38043/jimb.v8i2.4546
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Artículo 2024 Acceso abierto Revisado por pares

Forecasting the trend of specialized digital marketing of social media in Iran

Maryam Khaki · Aminollah Jafarpour

This article examines the role of social media as a powerful factor in marketing and its impact on organizational structure with a special focus on digital marketing. It outlines the components and roadmap for integrating digital marketing into social media. This research used customers who used the services and produc...

biological sciences economics and business social sciences natural sciences
  • Arvin Arena
  • DOI: 10.63053/ijmea.8
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Publication 2025 Acceso abierto

Digital Marketing ERA: The Future of Marketing and Communications

J.Gandhimathi Scanya, Dr.G.Jayalakshmi

The digital marketing era has ushered in a new paradigm, transforming traditional marketing strategies into innovative, data-driven approaches. This article explores the evolution of digital marketing, its key components, the role of data and analytics, personalization, influencer marketing, and artificial intelligence...

  • Zenodo
  • DOI: 10.5281/zenodo.15408972
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Artículo 2024 Acceso abierto Revisado por pares 2 citas

Marketing and IT capability as mediators: The role of digital marketing and orientation on SMEs marketing performance

Rudy Haryanto · Mohammad Hamim Sultoni

The aim of this research is to examine the correlation linking digital marketing and the digital sphere orientation on marketing performance of MSMEs in Indonesia. Then, how information technology capabilities and marketing capabilities can be mediating variables between these three variables. This research uses a quan...

economics and business social sciences
  • Conscientia Beam
  • DOI: 10.18488/11.v13i4.3899
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Artículo 2020 Acceso abierto

Digital Marketing Training in Delhi, India

The Digi Experrts

Digital Marketing Also Mention And to advertising and Best campaigns, digital marketing is the component of marketing that uses the internet and online-based digital technologies. Although this term covers a wide range of market-based, globally-inconsistent markets, we will focus on the most common forms below. And, Be...

Digital Marketing Training in Delhi
  • Zenodo
  • DOI: 10.5281/zenodo.4320634
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Other 2026 Acceso abierto

Digital Marketing Agency Lahore

Digital marketing agency lahore

Digital Marketing Agency Lahore provides professional digital marketing services for startups, small businesses, and established brands. Our expertise includes search engine optimization (SEO), pay-per-click (PPC), social media marketing, website design and development, branding, content marketing, and web hosting. We...

  • figshare
  • DOI: 10.6084/m9.figshare.33005564.v1
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Resultados provistos por OpenAIRE, la infraestructura europea de ciencia abierta. Tesis y Másters Colombia no aloja ni distribuye estos documentos: cada enlace lleva al repositorio de origen.

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