Buscador de Tesis y publicaciones académicas

ANALISIS STRATEGI PEMASARAN DIGITAL PADA TRAVELXISM MENGGUNAKAN DIGITAL MARKETING CANVAS

Ismail Yusuf · Arief Budiman · Irfan Kautsar Melandi

Penelitian ini dilakukan dalam rangka membantu mengoptimalkan strategi pemasaran digital yang diterapkan agar lebih efisien dan tepat sasaran. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan menggunakan Digital Marketing Canvas. Tujuan dari penelitian ini adalah dengan mengisi masing-masing sebelas e...

Evolution of Migital Marketing in Africa Amid Covid-19

NIAMA BOUIRIG · JINFALI

Digital marketing is the creation and distribution of content via websites, landing pages, social media platforms, email, and mobile applications. It also refers to the promotion of that content via a range of paid, earned, and owned digital channels, including advertising, content syndication, social, email, text mess...

Skaitmeninio marketingo priemonių paveikumas.

Aliulytė, Greta · Navickienė, Viktorija

This scientific article examines the concept of digital marketing and the theoretical aspects of digital marketing tools, as well as in order to find out the behavior of consumers in the digital space, an empirical study was conducted, the purpose of which is to determine the most effective digital marketing tools for...

Digital Marketing Strategy in Education Management: Increasing School Visibility and Attractiveness

Joni Bungai · Heddy Setiawan · Feby Arma Putra · Bayu Purbha Sakti · y 1 más

The development of digital technology has opened up new opportunities in various sectors, including education. In the context of education management, digital marketing is becoming increasingly important to increase the visibility and attractiveness of schools. The aim of this research is to explore effective digital m...

Peningkatan Omset UMKM Keripik Ayam Desa Kesiman Petilan melalui Digital Marketing

Hayu Mas Wrespatiningsih · Adie Wahyudi Oktavia Gama · Dewa Ayu Putu Adhiya Garini Putri

ABSTRACTThe COVID-19 pandemic has caused a deterioration in various sectors, the economic sector is the most sector that affected all levels of society, especially MSME. For MSME, the COVID-19 pandemic caused of decreasing their income due to the consumers only focuses on buying basic household needs. In order to help...

DIGITAL MARKETING SKILLS: CAN JOINT EUROPEAN MASTER'S DEGREE CONTRIBUTE TO BRIDGE THE GAP?

Autoría no especificada

Digital marketing talent crisis is global and part of the wider digital skills deficit. Even the digital natives' generation has digital skills shortfalls. European Commission monitoring of the digital single market identifies that many of the EU countries have a deficit in digital capacities. The aim of the paper is t...

Toolkit for digital agricultural marketing in Post- Covid-19 period

N. Karunakaran · M.S. Sadiq · I.P. Singh · I. K. Nazifi · y 1 más

For large and small enterprises, marketing is crucial to success. To increase brand awareness, traditional marketing strategies included a mix of print, broadcast, and outdoor advertisements. The growth and adoption of technology has a big impact on marketing. Companies began utilizing a mix of traditional and digital...

The role of digital marketing in boosting creative immigrant entrepreneurship in Finland

Suominen Sari Kristiina

Digital Marketing and Business Growth in India: Opportunities, Challenges and Future Prospects

Pawar, Babasaheb Devram

Abstract Digital marketing has become a major influence, changing how businesses approach their strategies in today's digital world. As more people use the internet, smartphones, and social media, companies can now connect directly with customers and run their operations across different regions. This study looks at ho...

Pendampingan Digital Marketing UMKM untuk Tingkatkan Daya Saing Desa Kelaten

Novita Sari · Firmansyah Yunialfi · Hendrawan Harahap · Omega Septiani Gultom · y 4 más

Purpose: This program aims to assist and socialize digital marketing for MSMEs in Kelaten Village to improve their competitiveness in the digital economy era by enhancing knowledge, skills, and market reach through online platforms. Research Methodology: The program was implemented through socialization, training, and...