Buscador de Tesis y publicaciones académicas

Artículo 2025 Acceso abierto Revisado por pares

PENGARUH KREDIBILITAS MEREK, PERCEIVED QUALITY, DAN DIGITAL MARKETING TERHADAP MINAT BELI PRODUK THE ORIGINOTE DI KOTA BATAM

Nur Afni Anggraini · Wasiman Wasiman

This study examines the influence of brand credibility, perceived quality, and digital marketing on purchase intention of The Originote skincare products in Batam City. Using quantitative approach with 100 respondents and multiple linear regression analysis, the results show that perceived quality (p < 0.001) and digit...

economics and business social sciences

• Universitas Putera Batam
• DOI: 10.33884/scientiajournal.v7i4.10360

Leer el documento

Artículo 2025 Acceso abierto Revisado por pares

Digital Marketing Strategies And Revenue Growth Among SMEs In Barangay Canlubang, Calamba City, Laguna

Jessa Chan

This study explores the link between digital marketing strategies and revenue growth among SMEs in Barangay Canlubang, Calamba City. It examines the use of social media, SEO, content, email, PPC, and mobile marketing, and measures revenue growth via total revenue and profit margins. Survey results show limited adoption...

economics and business social sciences

• International Journal for Multidisciplinary R...
• DOI: 10.36948/ijfmr.2025.v07i02.41839

Leer el documento

Artículo 2026 Acceso abierto Revisado por pares

Digital Marketing 4.0 and Its Role in Enhancing E-Commerce Competitiveness: Evidence from Coffee Shop Businesses in Indonesia

Arnolt Kristian Pakpahan · Ayu Ekasari · Verrel Rhein Indra Setiawan

The development of digital technology has significantly transformed the modern marketing landscape, particularly in the era of Industry 4.0 characterized by high connectivity and the adoption of digital platforms. This study aims to analyze the role of Digital Marketing 4.0 strategies in enhancing the e-commerce compet...

economics and business social sciences

• Lembaga KITA
• DOI: 10.35870/ijmsit.v6i1.6537

Leer el documento

Other 2026 Acceso abierto

Best Digital Marketing Course Institute in Delhi

Digital, Anshika

Learn SEO, SEM, social media, content marketing, analytics, and more with hands-on projects and expert mentorship. Flexible online/offline classes with placement support in Delhi.Website: Digital marketing Course Institute in Delhi

• figshare
• DOI: 10.6084/m9.figshare.31442248.v1

Leer el documento

Informe 2026 Acceso abierto

Digital Marketing Strategy, Audience Research & Campaign Design for Bollyqueer

Islam, Imtiaz

Developed a comprehensive digital marketing strategy for Bollyqueer, a dance-based community initiative focused on empowerment and inclusion. Conducted market and audience research, created a research infographic to communicate key insights, and designed an integrated marketing campaign aimed at increasing brand awaren...

• Zenodo
• DOI: 10.5281/zenodo.20724172

Leer el documento

Artículo 2020 Acceso abierto Revisado por pares 108 citas

Exposure to Digital Alcohol Marketing and Alcohol Use: A Systematic Review

Noel, Jonathan K. · Sammartino, Cara J. · Rosenthal, Samantha R.

Alcohol marketing has proliferated on digital media, such as websites, social media, and apps. A systematic review was conducted to examine studies of associations between exposure to digital alcohol marketing and alcohol consumption.Eight electronic databases were searched for "alcohol" and "marketing" through 14 Febr...

Male Marketing Internet Adolescent

• Alcohol Research Documentation, Inc.
• English
• DOI: 10.15288/jsads.2020.s19.57

Leer el documento

Artículo 2020 Acceso abierto Revisado por pares

Pelatihan Digital Marketing Bagi Pelaku UMKM Desa Ciseeng Kabupaten Bogor

Muslikh Muslikh · Intan Annisa · Ariel Nian Gani

The aim of this program is to improve digital marketing capabilities for micro-entrepreneurs (MSMEs) in Ciseeng Village, Bogor Regency. This program is based on the problems faced by partners which are reflected in the situation map and the solutions offered to overcome the problems faced by partners. The solution offe...

economics and business social sciences

• Lembaga Penelitian Universitas YARSI
• DOI: 10.33476/iac.v3i2.42

Leer el documento

Artículo 2024 Acceso abierto Revisado por pares 1 cita

Pelatihan dan pendampingan digital marketing di PT. Dwi Elang Perkasa

Anastasia Meyliana · Anik Andriani · Lina Ayu Safitri · Paulus Tofan Rapiyanta

This community service activity aims to improve the ability of business actors to utilize digital technology for marketing and managing websites. This training and mentoring was carried out in response to the challenges of the growing digital era, where more than conventional marketing is needed to reach a broader and...

• Nur Science Institute
• DOI: 10.53088/penamas.v4i2.1002

Leer el documento

Artículo 2025 Acceso abierto Revisado por pares

Empowering Rural Farmers through Digital Entrepreneurship and Marketing Training in Pancakarya, Karawang, Indonesia

null Fenina Berliana Putri · null Wiwin Lestari · Aliman Aliman · null Pupung Purnamasari

This community service program was implemented in Pancakarya Village, Tempuran District, Karawang Regency, with the aim of enhancing farmers' capacity in entrepreneurship and digital marketing. The primary challenges faced by the village community include limited understanding of business management, dependence on midd...

economics and business social sciences

• Yayasan Pendidikan Penelitian Pengabdian Alge...
• DOI: 10.54259/pakmas.v5i2.3962

Leer el documento

Artículo 2025 Acceso abierto

Analysis and suggestions on marketing mode of Maotai town sauce-flavor Baijiu enterprises under the background of digital economy

WANG Zhentao, HUANG Tingxue, ZHANG Quan

Under the wave of digital economy, sauce-flavor (Jiangxiangxing) Baijiu enterprises in Maotai town are facing the opportunities and challenges of marketing mode transformation. However, the current marketing model of Baijiu enterprises has certain limitations. Therefore, in this paper, the main offline and online marke...

agricultural biotechnology agricultural and veterinary sciences TP368-456 digital economy|sauce-flavor baijiu|marketing model

• Editorial Department of China Brewing
• English

Leer el documento