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This article presents the theoretical issues of using digital marketing in small business, the main digital marketing channels and instruments, and the analysis of foreign experts' approaches to digital marketing. Reviews of marketing analytics platforms and their role in small businesses.
This research is related to digital marketing and digital payments which are widely used in the business world today. The aim of this research is to determine the influence of digital marketing on the use of digital payment QRIS mobile banking. With several indicators from the independent variable, namely digital marke...
Digital Marketing is a processual and causeful, accomplishment of daily obstacles mix. It is a broad term, refers to advertising using offline and online marketing channels. As long as there are no widely available and complete educational courses of digital marketing it becomes highly demanded almost in every field in...
economics and businesssocial sciences11. Sustainability12. Responsible consumption
Zahara, Zakiyah · Ikhsan · Santi, Ira Nuriya · Farid
The use of digital resources through digital marketing is an option to be able to reach customers, build interactions with customers in real time and finally achieve customer satisfaction. This research intends to determine the influence of entrepreneurial marketing through digital marketing capabilities on marketing p...
HF5001-6182marketing performanceddc:650economics and business
This study aims to analyze the role of innovation in mediating digital marketing capability to increase the marketing performance of SMEs. Many studies have found that SME digital marketing capabilty can increase marketing performance. Does this effect also apply if the relationship between these two variables is media...
It is impossible to exaggerate the significance of digital marketing in the fast-paced digital world of today. With businesses rapidly transitioning to online platforms, the demand for skilled digital marketers has surged. Recognizing this need, ODMT (Online Digital Marketing Training) has emerged as a leading provider...
This research investigates the impact of digital marketing on purchasing decisions, with consumer behavior as a mediating variable. The study focuses on active social media users in Indonesia, particularly in the Special Region of Yogyakarta. Adhering to established sampling guidelines, the sample size ranges from 30 t...
In Indonesia’s digital era, many Micro, Small, and Medium Enterprises (MSMEs) struggle to optimize digital marketing despite 77% internet penetration, relying instead on conventional methods that limit market reach. This study focuses on MSMEs in Jedongcangkring Village, aiming to highlight the role of digital marketin...
economics and businesssocial sciencesdigital marketingPromotion
This paper advances a theoretical framework to help marketing scholars and strategists to navigate the electronic transactions and transvections that compromise the digital market. Although an expansive literature addresses the digitization of marketing functions and the formulation of digital marketing strategy, few h...
Kegiatan pengabdian ini bertujuan untuk mengimplementasikan Pengembangan Digital Marketing Melalui Media Sosial Pada UMKM Hawary Kost. Diharapkan kegiatan pengabdian ini dapat membantu perekonomian pengusaha kost untuk mampu memanfaatkan digital marketing secara optimal. Pelatihan digital marketing diberikan penulis ke...
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