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The present study aims toA model for digital marketing based on value creation for the Iranian insurance industry. The method used in the research is qualitative and based on the strategy of data-based theory. In-depth interview tools were used to collect data. The target population was managers and senior experts in t...
HF5001-6182value creationeconomics and businesssocial sciences
The rapid digitalization of the tourism industry has significantly transformed the way tourism enterprises communicate with customers and build competitive advantages. In the context of increasing market competition, brand equity has become one of the most valuable intangible assets determining the long-term success of...
Purpose: The purpose of the study is to present the digital nature of the marketing communications of companies located in Poland by determining the digital-based activities they undertake in their marketing communications with stakeholders. The study assumes that the digital nature of their marketing communications is...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
The significance of digital marketing has grown throughout time in the current digital era as a way to provide clients with innovative properties for education, engagement, and the sale of goods and services. The purpose of the study is to evaluate research and development dynamics in the field of digital marketing (DM...
I Gusti Agung Ketut Gede Suasana · Anak Agung Gede Suarjaya · Ketut Juliartini
Small and medium-sized industries (SMIs) typically have difficulty adapting technology to digital marketing changes due to limited resources. The study explains the ability of SMI to transform marketing into digital business processes. The study is quantitative, and the data was analysed with SmartPLS using a sample of...
HF5001-6182economics and businesssocial sciencesBusiness
Integration of digital transformation, human resource management, and innovative marketing approaches reflects the paradigm shift in today’s organizational practices. The current paper provides the conceptual framework, according to which the integration of digital HRM technology and marketing innovations is able to br...
The aim of this article is to provide a comprehensive study of the impact of the European Union’s Digital Single Market (DSM) strategy on the transformation of marketing practices in Ukraine, as well as to identify opportunities for adapting European digital standards in the national business environment. In the contex...
This paper aims to determine the effect of the COVID-19 pandemic on MSMEs in Indonesia and to find out the potential use of digital marketing to develop MSME businesses, to find out digital marketing strategies that MSMEs can do to develop their business during the COVID-19 pandemic and to determine the effectiveness o...
economics and businesssocial sciences3. Good health
This thesis explores the dynamic digital marketing landscape in Uzbekistan, providing insights into the country's internet penetration, social media usage, mobile internet trends, e-commerce growth, digital payment systems, influencer marketing, video content consumption, and the significance of local language content....
A. Malika Rahmadina Azzahhra · Masyita Auliya Sari · Sutra Karmelia · Troy Welson · y 1 más
The rapid development of social media has generated significant changes in consumer behavior, particularly among the digital generation that increasingly relies on online content as the basis for decision-making. However, micro, small, and medium enterprises (MSMEs) in the food and beverage sector still face challenges...
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