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Online marketing is playing a very vital role in India. Many Indian companies are using digital marketing for competitive advantage .It is very cheaper and new concept of recent technology. Digital marketing is important because it connects a business with its customers when they are Digital and is effective in all ind...
The report presents some concepts within the area of digital marketing, namely social networks, content marketing and email marketing, in order to understand their application in the context of digital marketing. Additional importance was given to the creation of content and the description of the tasks that are perfor...
During the Covid-19 pandemic, many MSMEs are having difficulty marketing their businesses. So digital marketing is the right solution to help business marketing by utilizing digital technology. This marketing can be done through social media such as Instagram by creating interesting content. The objects of this service...
Sindangmukti Village, located in Karawang Regency, is home to a sizable population, although their only occupations are farming, labouring, and being female employees. As a result, Singaperbangsa University Karawang's community service program, Literacy about Digital Marketing, aims to improve residents' skills, partic...
This article explores the role of Artificial Intelligence (AI) in digital marketing and how it can revolutionize the industry in the future. The rapid advancement of AI technology has profoundly impacted digital marketing strategies. By examining the changes AI has already brought about and forecasting its future impac...
digital technologiesdigital marketing strategiesCommercial geography. Economic geographyEconomics as a science
This study investigates the effects of digital marketing strategies on the purchase intentions of millennial consumers, specifically through social media marketing engagement, personalized digital advertising, and consumer digital trust. The study takes a quantitative approach using Likert scale-based survey instrument...
With the continuous development of network communication technology, information dissemination, and consumption patterns are closely related to smartphones and network marketing, which leads to a shift in celebrity marketing strategies transmitting from traditional media to multi-channel digital marketing. This paper e...
Digital marketing has revolutionised the way businesses engage with consumers by leveraging digital technologies such as the Internet, mobile devices, and social media. As digital platforms become more embedded in marketing strategies and consumer habits, businesses increasingly rely on digital marketing to enhance the...
In order to better understand the market orientation, digital marketing strategies, competitiveness, marketing innovative behaviour, and digital marketing effectiveness of SMEs, this study examined the causal relationship model of marketing innovation and competitiveness of SMEs with digital technologies in Thailand. A...
null Dheerika Sharma · null Dr. Deepika Saraf · null Manzoor Ahmad Dar
With the advent of the Internet, the term Digital Marketing has come into existence. Various techniques of digital marketing have transformed the world of marketing for the better. This study aims to understand the concept of digital marketing and its various techniques and tries to find out the best technique of digit...
media and communications4. Educationsocial sciences
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