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Marketing aims to satisfy consumer needs on the one hand, and satisfy needs of entrepreneurial subjects by gaining profits on the other. In the 21st century, the basis of business and marketing is the Internet, i.e. digital advertising. By comparing entrepreneurial and political subjects, a conclusion arises that marke...
Marketing aims to satisfy consumer needs on the one hand, and satisfy needs of entrepreneurial subjects by gaining profits on the other. In the 21st century, the basis of business and marketing is the Internet, i.e. digital advertising. By comparing entrepreneurial and political subjects, a conclusion arises that marke...
digital environmentimpact on voterspolitical marketingsocial sciences
Digital Marketing is a key mantra for success of business organizations to reach its target audience. It is always challenging as it gets modernized constantly, today digital marketing has geared up a wide transformation in marketing area; it has overtaken the traditional marketing strategies, Companies are obsessed wi...
Digital Marketing, MARKETING STRATEGY IN EDUCATIONsocial scienceseducation
The present paper is devoted to the impact of digital marketing strategies on consumer purchasing intention within the digital landscape which is quickly evolving. As internet technologies and Digital marketing is becoming more of a phenomenon, as social media websites keep gaining momentum. instrument to influence con...
Purpose: The purpose of this text is to provide an overview of digital marketing and its significance in today's world. It touches upon the evolving landscape of marketing and the challenges marketers face in adapting to new technologies and consumer behaviors. Design/methodology/approach: This section discusses the ap...
Marketingeconomics and businesssocial sciencesChoice of Technology
The study analyzes the characteristics of the development of digital marketing, its strategic management, and HR provision. It was found that the development of digital marketing is closely connected with constant technological changes, which require updating management approaches. The importance of formulating effecti...
This study presents the impact of digital marketing on customer buying behavior and examines how digital marketing channels, such as social networks, search engines, and emails, influence customers’ purchasing behavior. The main purpose was to investigate the influence of digital marketing on customer's behavior and id...
null Dhafin Fathur Rozi · null David Sukardi Kodrat
The increase in internet users in Indonesia presents a significant opportunity for business actors to market products through digital marketing, which allows transactions anytime and anywhere and influences purchasing decisions through complete and real-time product information. In addition, impulsive buying behavior,...
O presente trabalho de projeto tem como finalidade a junção de dois mundos: o académico e o mais prático. Este trabalho foi desenvolvido, tendo como objetivo o desenvolvimento de um plano de marketing para uma empresa real. Cada vez mais, o marketing digital é fundamental no desenvolvimento de uma estratégia de sucesso...
Digital transformation brings significant changes in the way micro, small, and medium enterprises (MSMEs) carry out marketing strategies. However, many laundry business owners in rural areas, such as in Ngimbangan Village, have not optimally utilized digital marketing to improve competitiveness. This community service...
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