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The motivation and significance of this research are designed to extend the Resource-based view theory to examine factors in the relationship between digital marketing, brand awareness, marketing performance, and the business sustainability of local small and medium enterprises. Ho Chi Minh City, from which the researc...
Acop, Jojo B · Chowogna, John C · Comila, Jose Jr · Tecson, Daniel Robert · y 1 más
The emergence of new trends in a fast-changing environment is inevitable – the tourism industry is not an exception. Thus, travel agencies, which provides help on travel and tourism-related services, must be highly competitive in order to adopt to these changes to rise above the competition. This research has been comp...
null Putu Intan Astarani · null I Wayan Santika · null I Gde Ketut Warmika · null Satria Pramudana
MSMEs in Balinese traditional clothing are starting to develop rapidly, which can be seen from the growth of the Balinese traditional clothing business. This research aims to test and analyse the role of digital marketing mediates the impact of market orientation on marketing performance. This research was conducted in...
null Ita Purnama · null Irwaty Irwaty · null Yuliani Fitari · null Nur Afni
MSMEs (Micro, Small, and Medium Enterprises) play a crucial role in the Indonesian economy, especially in creating jobs and driving local economic growth. but often face challenges in digital product marketing. MSMEs are a type of business that has a very large influence on economic development and also needs to experi...
A Social Media Marketing Company in India is often considered the best choice for Facebook and Twitter marketing services due to its expertise in managing global audiences and optimizing engagement. Such companies understand diverse market trends, helping brands increase visibility and audience interaction effectively....
Digital transformation has become a significant trend in enterprise development today, and incubators, as a crucial link in the innovation and entrepreneurship ecosystem, have their marketing empowerment pathways researched, which is of great significance in promoting the sustainable development of incubators and their...
ABSTRACT This study aims to explain the effect of destination image, experiential marketing, and digital marketing communications on tourist satisfaction and the implications for domestic tourist loyalty to beach tourism objects on Bangka Island. This research is quantitative research with descriptive and verification...
HB1-3840economics and businesssocial sciencesEconomic history and conditions
Harry Wahyudi · David Malik · Howardi Visza Adha · Amrullah Amrullah · y 2 más
Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in supporting the local economy in Pauh District, Padang City. However, most MSMEs still face obstacles in expanding their market reach due to limited effective marketing strategies. Marketing activities are still dominated by conventional methods, resu...
In the contemporary digital era, the marketing landscape has been transformed by digital tools that accelerate business growth. This study explores the impact of various digital marketing technologies on organizational growth, focusing on analytics software, email marketing tools, Search Engine Optimization, content ma...
The article describes the main approaches and features of the interaction between the seller of the product and the client in the framework of digital marketing. Communication in digital marketing is directly related to both the collection of customer data and the personalized offer of a product to the client, the poss...
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