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Digital Marketing Strategies - Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Marketing (SMM)

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Exploring the Development and Marketing Path of Digital Collections in the Tourism Industry

Zhijian Li

With the continuous development of digital collections at home and abroad, various industries are exploring the development and marketing path of digital collections. The tourism industry faces problems such as low repurchase rate of products and weak user retention ability, how to improve user loyalty and continue to...

Navigating the Digital Landscape: Impact, Significance, and Challenges of Digital Marketing in Contemporary Business Growth

J Ramya

The quick transition of marketing to the digital domain has been revolutionary, with the internet playing a crucial part in this fundamental change. The objective of this research is to evaluate the many effects of digital marketing on firms, specifically its contribution to promoting expansion and the worldwide econom...

EKSPLORASI STRATEGI DIGITAL MARKETING UNTUK MENINGKATKAN BRAND AWARENESS DESA WISATA: STUDI KUALITATIF DI DESA WISATA PUNDEN MBAH RECO GANGGANGPANJANG, KECAMATAN TANGGULANGIN, KABUPATEN SIDOARJO

Widia, Helita

Penelitian ini bertujuan untuk mengeksplorasi strategi digital marketing yang efektif dalam meningkatkan brand awareness Desa Wisata Punden Mbah Reco Gangganganpanjang, Kecamatan Tanggulangin, Kabupaten Sidoarjo. Menggunakan metode penelitian kualitatif, penelitian ini melibatkan wawancara mendalam dengan pengelola des...

DIGITAL MARKETING STRATEGY AND ANALYSIS

Dr Krishna Kumar TP

DIGITAL MARKETING STRATEGY AND ANALYSIS - BOOK

Digital Marketing Mix Is A Facelift Of Traditional Marketing Mix

Suman Devi

The marketing mix was developed during the early stages of the marketing concept, when physical items, physical distribution, and mass communication were the most important factors. The marketing mix paradigm, in its renowned version of the 4 Ps, has been the subject of debate both in academic literature and in managem...

The Impact of Digital Marketing to Purchase Intention in Training Organizations

Devi Setyowati · Maria Apsari Sugiat

The growing penetration of the internet and advances in digital technology have significantly enhanced the marketing efforts of training organizations (LPKs) in Indonesia. Although many LPKs utilize digital marketing to support candidate placement in Japan, data from two institutions in East and West Java reveal that m...

Analysis Mix Digital Marketing towards Satisfaction Customers in SMEs in Village Padang Tualang

Nur Afrina Siregar

Digital marketing is promotional activities and market search through online digital media by utilizing various means such as social networks. The aim of this research is to increase knowledge and skills about digital marketing, especially social media, for Small and Medium Enterprises (SME) business people to increase...

Navigating Digital Frontiers: A Comprehensive Analysis of Pharmaceutical Digital Marketing Strategies

Pinaki Mandal · Chitanya Pawar

This research endeavors to delve into the preferred emerging media options utilized for marketing, particularly within the pharmaceutical industry. In the contemporary era dominated by the Internet, a plethora of new methods for product promotion and marketing have emerged. What was once termed "desk research" has tran...

Pengaruh Digital Marketing dan Electronic Word of Mouth (E-WOM) terhadap Minat Beli Generasi Z

null Annisa Fadhillah Sukma · null Nonika Dewi Shadrina

The development of digital technology has changed consumer behavior patterns, especially among Generation Z, who grew up as digital natives and are highly active on social media. This study aims to analyze the effect of Digital Marketing and Electronic Word of Mouth (E-WOM) on Generation Z Consumers' Purchase Intention...