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Analisis Pengaruh Digital Marketing terhadap Perilaku Konsumen di Pasar E-Commerce Indonesia

Rahmat Hartono

Perkembangan pesat teknologi digital telah mengubah lanskap pemasaran dan perilaku konsumen di pasar e-commerce Indonesia. Digital marketing kini menjadi salah satu strategi utama bagi pelaku bisnis untuk menjangkau dan memengaruhi konsumen secara efektif. Penelitian ini bertujuan untuk menganalisis pengaruh digital ma...

PENGARUH PEMASARAN DIGITAL TERHADAP OMZET USAHA PADA MASA PANDEMI COVID 19 (STUDI PADA UMK DI KOTA SALATIGA)

Sotya Fevriera · Birgitta Dian Saraswati · Dhian Adhitya · Virgiana Nugransih Siwi · y 1 más

This study aims to identify the effect of using digital marketing on MSME business turnover in Salatiga City before and during the Covid-19 pandemic. The research sample is 134 businesses representing all small and medium enterprises in Salatiga City. The research uses data on the use of digital marketing by business a...

Pengaruh Digital Marketing terhadap Minat Beli Konsumen pada UMKM

Mitha Kartika Sari · Arya Budi Sutopo · Alvhindeaz Ayendho

Penggunaan pemasaran digital (digital marketing) oleh UMKM akan menjadi langkah strategis untuk meningkatkan daya saing serta menjangkau pasar yang lebih luas. Dengan menggunakan media sosial (medsos), UMKM dapat mengenalkan produk secara kreatif melalui konten visual, short video, atau ulasan dari pelanggan. Tujuan pe...

Innovative Strategies for Digital Marketing Management Models in the E-commerce Field

Hao Jin

The arrival of the digital age has given birth to a new form of trade activity, e-commerce. In the field of e-commerce, the development of enterprise marketing activities requires a highly sophisticated digital marketing management model to provide strong norms and guarantees for the development of enterprise e-commerc...

Indicators of emergence of digital marketing paradigm according to T.S. Kuhn

Tetiana Zavalii

The article aims to verify the hypothesis regarding the relevance of the application of the paradigmatic concept of T.S. Kuhn to identify the historical determinants of the emergence and development of the digital marketing paradigm in the global context. In particular, the study focuses on identifying the main signs o...

A Dynamic Process Model for Digital Transformation:

Yoshinori Fujikawa · Kimihiko Kondo · Norio Imai

Peran Pemasaran Digital Dalam Membentuk Citra Merek Bittersweet By Najla Di Mata Konsumen

Meilani Tri Hapsari · null Neng Widi Aulia Siti Rahmawati · null Mira Renata

This study aims to examine the role of digital marketing in relation to the brand image of Bittersweet by Najla, examine consumer perceptions regarding the brand image of Bittersweet by Najla through digital marketing, and examine the supporting and inhibiting factors of the role of digital marketing in shaping the bra...

PENDAMPINGAN DESAIN KONTEN IKLAN DIGITAL MARKETING UNTUK MENINGKATKAN PENDAPATAN UMKM TERDAMPAK PANDEMI DI MANDONGA KOTA KENDARI

null Isalman

Abstract: 
 Dampak pandemic Covid-19 menyebabkan pendapatan UMKM mengalami penurunan yang sangat signifikan. Keterampilan dalam menggunakan berbagai tools aplikasi desain konten iklan digital marketing juga masih sangat minim akibatnya iklan produk yang pajang di media online tidak sesuai dengan segmen pasar yang...

Marketing Dynamics in Global Markets: Insights from Ghana's Local Products Landscape,

Agyeman, Amoako · Asare, Abena · Kwamekyi, Kofi

Marketing strategies for local products in global markets have been studied extensively, but insights from specific contexts like Ghana are relatively scarce. Qualitative research methods were employed, including semi-structured interviews with key stakeholders from various sectors involved in market dynamics. A notabl...

Peran Media Digital Dalam Strategi Komunikasi Pemasaran Lembaga Filantropi Islam Di Indonesia

Arina Muntazah · Rosiana Andhikasari

The existence of Islamic Philanthropic Institutions in Indonesia is now increasingly recognized by the public, not a few people who distribute donations and zakat, infaq, sodqqo and waqf (ZISWAF) through these institutions. With the development of the times, the marketing communication strategy of Islamic philanthropic...