Buscador de Tesis y publicaciones académicas

Digital Marketing Trends in Management Research Topics in the Corporate Buying and Selling Market Sector: A Bibliometric Analysis

Vicky Ayu Kusuma · Tony Wijaya

The development of digital technology has changed marketing trends in marketing management literature. This study aims to analyse trends and directions in digital marketing research, identify dominant themes, and map the contributions of influential authors, journals, and countries, particularly in the context of corpo...

The Role of Artificial Intelligence in Transforming Digital Marketing Strategies

Kunal Jha

Artificial Intelligence (AI) has emerged as a transformative force in digital marketing, fundamentally changing how businesses engage with their audiences. This research explores the various roles of AI in enhancing digital marketing strategies, highlighting its ability to promote personalization, optimize marketing ef...

Evolution from traditional marketing to digital marketing as a training process

Autoría no especificada

Determinants of Suboptimal Use of Digital Marketing at X Hospital

Endy Wira Pradana · Kristiwi Hanggriyani · Eriko Prawestiningtyas

During the Covid-19 pandemic era, digital-based hospital activities were chosen as an alternative solution to support the physical distancing policy. Digital marketing is a digital-based marketing activity to reach customers widely. This study aimed to determine the determinants of suboptimal digital marketing in X Hos...

Innovative Marketing Strategies in Human Resource Management: Improving Organizational and Marketing Performance in the Digital Era

Rizki Maulana Raharja · Moh. Ali Yahya Irawan · Ainul Fitri · Aisyah Aisyah · y 2 más

In the era of digital marketing that continues to grow, the role of social media as an effective marketing platform is increasingly important, especially for the Micro, Small and Medium Enterprises (MSMEs) sector. To achieve success in doing business on social media, the development of human resources (HR) in accordanc...

MARKETING DE INFLUÊNCIA

Liz Áurea Prado · Rodrigo Franklin Frogeri

Este trabalho analisa o surgimento dos conceitos de Marketing de Influência e digital influencer. Tal abordagem se faz necessária para compreender um novo fenômeno dentro do Marketing, o poder de influência dos chamados Digital Influencers. O objetivo deste estudo é investigar como se originaram os conceitos de Marketi...

Digital Marketing & E-Commerce Trends

Mrs. Supriya Kashinath · Dr. Eram Khan

The swift progression of digital technologies has profoundly altered marketing methodologies and the framework of international trade. This research investigates the efficacy of digital marketing tactics and delves into emerging trends that are influencing the expansion of the e-commerce industry. The analysis centres...

Revolutionizing Digital Marketing with Blockchain Technology: An empirical investigation of Pakistani SMEs

Danish Ilyas

Blockchain technology, with its unique advantages of decentralization, security, and transparency, has completely changed marketing strategies and brought new modern frameworks. Scholars and industry professionals have been drawn to this technology in recent years to investigate the fundamental mechanisms and prospects...

Digital marketing strategies and international patients’ satisfaction: an empirical study in Jordanian health service industry

Ghazi A. Al-Weshah · Dana F. Kakeesh · Noor A. Al-Ma'aitah

The study aims at investigating the role of digital marketing strategies in enhancing international patients’ satisfaction in Jordanian healthcare industry. Specifically, the effect of search engine optimization, social media networks, and e-mail marketing as digital marketing strategies on international patients’ sati...

MARKETING STRATEGIES IN DIGITAL AGE

Manpreet Kaur, Naffy

Abstract The research paper shows the impact of various marketing strategies adopted by firms and how these marketing strategies have helped them to gain customer engagement as well to build their brands. There are a number of marketing strategies discussed and used by the firms. The introduction of PC’s in 1970s marke...