Buscador de Tesis y publicaciones académicas

Bridging the digital gap: Impact of digital marketing training on women-led MSMEs in Klaten

Faizah Khotimatul Husna · Noviandry Nur Tamtama · Rezyana Budi Syahputri · Humairoh Al Hakim

Digital inequality continues to limit women entrepreneurs in rural and semi-urban areas from fully participating in the digital economy. Strengthening digital marketing literacy is essential to improve their business competitiveness and market access. This study aimed to evaluate the effectiveness of a digital marketin...

The Seven Stages of the Digital Marketing Cycle

van Laer, T. · Lurie, I.

The theme of this book is digital marketing. We now live in the digital age – indeed, there are more than 3 billion people connected to the internet. For every 100 people on the planet, there are 96 mobile telephone subscriptions. And more and more of our everyday objects –cuddly toys, cars, even kettles – have created...

PENGARUH INFORMASI PRODUK TERHADAP EFEKTIVITAS KEPUTUSAN PEMBELIAN MELALUI EFEKTIVITAS DIGITAL MARKETING PADA PENGGUNA SHOPEE

Muhammad Azmil Nazar

            Penelitian ini bertujuan mengetahui pengaruh informasi produk Shopee terhadap keputusan pembelian customer. Penelitian ini menggunakan jenis penelitian deskriptif dengan pendekatan kuantitatif. Variabel yang digunakan dalam penelitian ini ada tiga, yaitu Informasi Produk (X), Digital MarketingÂ...

Marketing digital como fidelização do cliente.

Barbosa, Dalilla de Sousa

O presente artigo aborda a importância do marketing digital com ênfase na fidelização de clientes, observando como os aspectos de redes sociais influenciam na decisão de compra. O marketing digital é o conjunto de ferramentas por meio de mídias digitais que uma empresa desenvolve para o alcance de pessoas, a fim de ofe...

O USO DO MARKETING DIGITAL COMO UMA FERRAMENTA DA ENGENHARIA DE PRODUÇÃO NO PROCESSO DE DESENVOLVIMENTO DE PRODUTOS

Luísa Gomes Costa · Thalita Rabelo Almeida dos Santos

Este artigo buscou aprofundar os estudos quanto ao uso do Marketing Digital como uma ferramenta da Engenharia de Produção no processo de desenvolvimento de produtos. O Marketing Digital é o marketing realizado em ambiente digital, ou seja, na internet. Ele usa ferramentas como redes sociais, e-mail marketing, sites e a...

Digital Marketing and Civic Society- A Case Study

Garima Kohli · Amisha Gupta

Today in era of Information technology every business wants to deliver their products and services through various electronic channels. Digital marketing is of great use as far as the growth of the Indian Economy is concerned. Customers are satisfied through purchasing digital marketing. Digital marketing is modern pra...

PROMOTING TOURISM THROUGH DIGITAL MARKETING

Sidra Urooj Mallick

The objective of this thesis is to examine the feasibility of enhancing the utilisation of digital platforms for marketing initiatives within the tourism industry. The objective of this research is to evaluate the feasibility of utilising digital platforms as a means of constructing a proficient marketing strategy for...

Penerapan SEO Dalam Strategi Pemasaran Perusahaan

Fiky Budi Dewanto · Muhammad Habib Purnama Febrian · Muhammad Raihan Amir · Ida Farida Adi Prawira

This article aims to determine the influence of implementing SEO (Search Engine Optimization) in marketing company. In this article, data were collected using the SLR (Systematic Literature Review) method and analyzed qualitatively. Findings suggest that as time goes by, trading companies are starting to adapt by chang...

Evolution from traditional marketing to digital marketing as a formative process

Autoría no especificada

Comprehensive Digital Marketing Strategies for Business Growth and Engagement

Marketer, Himani

Explore key digital marketing tactics including social media, SEO, content quality, customer relationships, collaboration, data analytics, mobile marketing, AI integration, and advertising to boost brand awareness and business success.#traveltheworld.dgwebsitepractice.online