Buscador de Tesis y publicaciones académicas

THE ROLE OF BUSINESS LAW IN DIGITAL MARKETING IN INDONESIA

Muhammad Fazry

This study explores the crucial role of business law in the context of digital marketing in Indonesia. The research focuses on analyzing the legal framework that governs various aspects of digital marketing, including consumer protection, online transactions, intellectual property rights, and contractual agreements. By...

Pelatihan Digital Marketing dan Optimasi Media Sosial Untuk Meningkatkan Visibilitas UMKM

Ulya Anisatur Rosyidah · Taufiq Timur Warisaji

This community service activity is a collaboration between the Information Systems Study Program at Muhammadiyah University of Jember and RTIK Jember with the Sekar Kartini Jember Women's Consumer Cooperative. From the data collection carried out, it was found that many cooperative members who were MSMEs experienced ma...

The Impact of Digital Technologies on Marketing Effectiveness in the Banking Sector: An Enhanced Evaluation Method

Heorhitsa, Vladyslav

The article explores the impact of digital technologies on marketing effectiveness in the banking sector and presents an enhanced evaluation method – Digital Maturity & Impact (DMI). The method combines an assessment of digital maturity, analysis of technology-driven consumer behavior, and evaluation of marketing strat...

Digital Marketing Course in Paharganj

Upadhyay, Aanchal

A digital marketing course in Paharganj is a short-term, practical program (3–6 months) that teaches skills like SEO, social media marketing, Google Ads, and content marketing, helping students, job seekers, and entrepreneurs build real-world experience and start a career or grow a business online.

LUXURY BRANDS ENTER METAVERSE: USING NFTS AS A POWERFUL TOOL TO CONSTUCT DIGITAL DESIRABILITY IN PHYGITAL MARKETING

Bao, Wuxia · Yu, Shubin · Hudders, Liselot · Beuckels, Emma

Avance en la banca en Colombia y su relación con el marketing digital

Manrique Moyano, Jairo Alberto

El avance de la Banca en Colombia se realiza de manera acelerada, en especial en los últimos años, tanto de sus procesos, productos y servicios como de su mercadeo, en el presente trabajo se espera reflejar el avance hacia la Banca digital en Colombia, en paralelo con las estrategias de marketing digital realizadas por...

study on digital advertising and its impact on consumer behavior

B. Parvathi · M. Nirmal Dev

Digital advertising or online advertising or Internet advertising or web advertising is a method of marketing and advertising which practices the Internet to deliver positive messages to consumers. Online advertising is the preeminent way to interconnect to the customers. Online advertising helps advises the customers...

The Influence of Digital Marketing and Price Discounts on Steam Game Purchase Decisions

Marchellino william putra Cahyono · Mariana Puspa Dewi

This study aims to examine the influence of digital marketing and price discount promotions on consumers’ purchase decisions of Steam games. A quantitative approach with an associative-causal research design was employed. Data were collected through an online questionnaire distributed to 100 active Steam users selected...

THE IMPACT OF DIGITAL MARKETING TOOLS ON SMALL BUSINESS PERFORMANCE: A REGIONAL ANALYSIS

Tohirova Nigora Zokirjon kizi

This article analyzes the role of digital marketing tools in improving the performance of small businesses, with particular attention to Kashkadarya region. The study examines the economic position of small business and the development of the digital market using official statistical indicators. Digital marketing is co...

Top-Rated Digital Marketing Course in English

Narsing Rajesh

ODMT proudly presents Telugu’s most advanced Digital Marketing course, now upgraded with cutting-edge AI tools and automation techniques. Whether you're a student, job seeker, entrepreneur, or homemaker, this course is designed to help you build a successful career in Digital marketing.