Buscador de Tesis y publicaciones académicas

Análisis de estrategias de marketing digital para el posicionamiento de las empresas de insumos médicos en la ciudad de Guayaquil

Mendoza Lindao, Arturo Javier · Vera Soriano, Carlos Alejandro

This article conducts an extensive examination of the digital marketing strategies employed by medical supplies companies, with the primary aim of elucidating how these strategies bolster their market positioning. The research methodology encompassed the identification and categorization of digital marketing strategies...

Marketing Communications, Digital and Social Media for Travelling in the Heart of Finland

Varis Pirkko

Pelatihan pemanfaatan digital marketing: solusi alternatif pengembangan UMKM Dusun Puringan Desa Sidomulyo Magelang

Rizki Desi Azzahro · Muflikhatul Khasanah · Rizka Ummama Awalia · Ahmad Nur Rohman · y 1 más

Micro, Small and Medium Enterprises (MSME) development is essential for local economic growth. However, MSMEs often face business licensing, production efficiency, and marketing challenges. Adaptive and innovative are the primary keys for MSMEs to continue to develop their businesses. The partner's problems are the pro...

Reels, Recommendations and Retail: Influencer and Affiliate Marketing through Short-Form Videos

R. Akshaiya · Dr. A. Vickram

The rapid proliferation of Short-Form Video platforms has reshaped how brands engage with consumers in the digital marketing landscape. This chapter explores how the convergence of short-form video marketing, influencers and affiliate marketing has fostered a digital ecosystem enabling the seamless integration of the c...

Dissecting the Influence of Products and Digital Marketing on Purchase Decisions: The Pivotal Role of Consumer Satisfaction (Case Study of Kampung Lele Kediri)

Endah Kurniawati · Rafikhein Novia Ayuanti

This study investigates the impact of product quality and digital marketing on consumers' purchasing decisions in Kampung Lele Kediri, mediated by satisfaction. Findings reveal that while product quality significantly enhances satisfaction, it doesn't directly drive purchases, suggesting other influencing factors. Digi...

PERAN PAPARAN KONTEN MEDIA SOSIAL BERMUATAN KEWIRAUSAHAAN DAN PENGGUNAAN TOOLS DIGITAL MARKETING TERHADAP KESIAPAN WIRAUSAHA DAN KETERAMPILAN DIGITAL MARKETING MAHASISWA

Dila Umnia Soraya · Hakkun Elmunsyah · Bian Dwi Pamungkas

DIGITAL MARKETING STRATEGIES IN REAL ESTATE FOR PROPERTYPISTOL REALTY PVT.LTD, BENGALURU

null Mr. Venugopal H M · null Dr. Susheela Devi B Devaru

Real estate is a form of real property that is attached to a piece of land. It can be used for residential, commercial or industrial purposes, and typically includes any resources on the land such as water or minerals. The real estate industry has witnessed a significant transformation in recent years, with digital mar...

OPTIMALISASI MARKETPLACE SEBAGAI MEDIA DIGITAL MARKETING

Alexander Virgiawan Liany Oleona · Andry Mochamad Ramdan · Syarifuddin Arief · Lismaryanti Lismaryanti · y 1 más

The development of digital technology has driven significant changes in business marketing strategies, including through the use of marketplaces as a digital marketing medium. Marketplaces not only function as platforms for buying and selling transactions, but also serve as effective promotional tools to increase produ...

PELATIHAN DAN PENDAMPINGAN MEMBANGUN PRAKTIK DIGITAL MARKETING UNGGUL UNTUK PENINGKATAN PEMASARAN UMKM DI KOTA JAKARTA BARAT

Siti Mariam · Abdul Haeba Ramli

Increasing penetration of digital technology has given rise to the need to understand and implement effective marketing strategies, especially for Micro, Small and Medium Enterprises (MSMEs). This service activity aims to provide training and assistance to MSMEs in West Jakarta City in building superior Digital Marketi...

Exploring Factors Contributing Towards Purchase Intention of Yogyakarta’s Fashion Goods via Digital Marketing

Farahiyah Inarah Putri · Rosita Mohd. Tajuddin

To remain competitive in the VUCA era, Micro, Small, and Medium Enterprises (MSMEs) in Yogyakarta need to strengthen their digital sales strategies to reach a broader customer base. This research investigates the factors influencing local consumers' purchase intentions towards Yogyakarta's products through digital mark...