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Gutierrez-Leefmans, Catalina · Nava-Rogel, Rosa María · Trujillo-León, María Andrea
This study aims to explore the relationship between dynamic capabilities and digital marketing. From the literature review on dynamic marketing capabilities, marketing capabilities and digital marketing capabilities it is inferred that without considering the denomination, they all include the dynamic component factors...
Capacidades De MarketingCapacidades Dinâmicassocial sciencesMarketing; Business Strategy
MSMEs actors are deemed to lack resilience and flexibility in facing the Pandemic due to several things such as the low level of digitization, difficulties in accessing technology and a lack of understanding of survival strategies in business. Basically, MSMEs actors must be able to survive and adapt to existing busine...
India is a land of ancient rich cultural of ayurvedic medicines. There are abundance of herbs and shrubs which only founding India and have miraculous impacts some of major diseases and a great help to mankind. Patanjali Ayurvedic is one of the giant Ayurvedic product making in India, which has expanded its business in...
economics and businesssocial sciences3. Good health
This study focuses on how digital marketing helps SMEs compete more effectively in world markets. The purpose of this the study is to describe the role of digital marketing in increasing the income of MSME actors. so as to optimize business opportunities by utilizing digital technology in such a way as to lead to the r...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
Fithratul Lailiyah · Ihlasul Fatoni · Umarul Faruq · Subairi Subairi · y 1 más
Pamekasan is the largest batik-producing district in Madura. There are around 28 batik centers spread across several sub-districts, and the most are in the Proppo sub-district, namely 12 batik centers. One of these batik centers is Klampar Village. Product penetration into the market has also been quite slow because th...
The transformation of the agricultural sector has become a crucial step in the economic development of rural areas, particularly in agrarian countries like Indonesia. Jrahi Village faces challenges marketing its agricultural products due to reliance on middlemen, price fluctuations, and limited market access. This prog...
Micro, Small, and Medium Enterprises (MSMEs) have a strategic role in the national economy but face challenges in digital marketing. This study aims to improve customer engagement and competitiveness of Warung Kopitiam Dolly in Jember with a digital marketing strategy through Instagram Ads. The methods used include dig...
This study investigates the significance of data analytics in digital marketing for sustainable business growth. Data analytics has become an indispensable instrument in the world of digital marketing, offering organisations the means to achieve sustainable growth while minimising their environmental impact. We gathere...
economics and businesssocial sciences12. Responsible consumption
Ratu Natasya Alyssia Putri · Nurina Ayuningtyas · Lilis Jubaedah
This study aims to examine the relationship between digital marketing of Brand X and the purchase intention of female students participating in the 2024 Indonesian International Student Mobility Awards (IISMA) vocational program who studied in the United Kingdom. Brand X is a UK-based cosmetic brand that actively utili...
Today, hotel businesses reach their current and potential customers through corporate websites and carry out their marketing activities from this channel. The effectiveness of hotel website digital marketing activities is an important factor in terms of the success and performance of the business. The purpose of this s...
mathematicsnatural sciencesother engineering and technologiesengineering and technology
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