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Abstract This study investigates the long-term impact of e-marketing strategies on the purchasing habits of young consumers aged 16–30, focusing on how digital engagement shapes their behavior over extended periods. Utilizing a mixed-methods approach, including surveys, interviews, and behavioral tracking, the research...
Mr. Vishva V · Mr. Kripal M S · Mrs. Jeya Padma Deepa I
Digital marketing has become one of the most powerful tools for business growth in the modern economy. While social media platforms such as Instagram and Facebook have revolutionized brand communication and customer engagement, relying solely on these platforms is no longer sufficient for achieving sustainable and meas...
Digital Marketing Course in Telugu : ODMT brings you Telugu’s most Advanced Digital Marketing course – now upgraded with AI-powered tools and automation. Whether you’re a student, job seeker, entrepreneur, or housewife – our course helps you build a successful career in digital marketing using both traditional strategi...
Ratu Natasya Alyssia Putri · Nurina Ayuningtyas · Lilis Jubaedah
This study aims to examine the relationship between digital marketing of Brand X and the purchase intention of female students participating in the 2024 Indonesian International Student Mobility Awards (IISMA) vocational program who studied in the United Kingdom. Brand X is a UK-based cosmetic brand that actively utili...
Today, hotel businesses reach their current and potential customers through corporate websites and carry out their marketing activities from this channel. The effectiveness of hotel website digital marketing activities is an important factor in terms of the success and performance of the business. The purpose of this s...
mathematicsnatural sciencesother engineering and technologiesengineering and technology
As industries quickly shift towards digital, having a solid digital strategy has become very important for boosting how well organizations perform and compete. With companies aiming for goals like making more money, growing, and keeping customers happy, a good digital strategy is key to achieving these targets—especial...
Abstract The purpose of this study is to analyze the topic of digital marketing environment. The research method is applied in terms of purpose, and in terms of data collection, it is a qualitative research based on foundational data theory. Data were collected through the study of documentary sources and semi-structur...
HF5001-6182global marketseconomics and businesssocial sciences
Arifin Djakasaputra · Oscarius Yudhi Ari Wijaya · Andrew Shandy Utama · Corry Yohana · y 2 más
This research aims to analyze the relationship between digital marketing on quality service, digital marketing on sales performance, quality service on sales performance, and digital marketing on Sales performance through quality service. The research methodology is a quantitative method and divided into research desig...
Heconomics and businesssocial sciencesManagement. Industrial management
In the current digital era, digital marketing is a marketing strategy using digital media to reach customers quickly and widely. About She is a fashion brand located in Bandung that tries to do digital marketing to promote fashion products through social media and websites. We can see website performance with Google An...
TechnologyElectronic computers. Computer scienceT1. No poverty
The landscape of marketing strategies is undergoing a profound transformation fueled by the rapid emergence of technologies. This study employs a comprehensive bibliometric analysis to explore the dynamic relationship between emerging technologies, marketing strategies, digital marketing, and innovation. Through co-cit...
9. Industry and infrastructureeconomics and businesssocial sciences
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