Buscador de Tesis y publicaciones académicas

The Impact of Digital Marketing on Promotion and Sustainable Tourism Development

Artan Veseli · Leureta Bytyqi · Petrit Hasanaj · Agron Bajraktari

This paper aims to analyze the influence of digital marketing in Kosovo’s tourism industry from three key perspectives: consumers, businesses, and industry experts (IEs). The research explores how digital marketing influences the identification of tourist destinations, the promotion of tourism businesses, and sustainab...

Trends in the development of digital marketing in modern business conditions

Inna Korkach · Oxana Palamarchuk

Relevance of the research topic. Marketing methods of market research have evolved along with changes in the way consumers obtain information. Radio advertising, television advertising, with the advent of the Internet, lost their relevance. Quarantine restrictions caused by the COVID-19 pandemic became an important fac...

What is digital transformation in Marketing? A bibliometric and scientometric analysis of an evolving topic

Aleixo Fernandes · Marcelo L. D. S. Gabriel

Purpose: To highlight the major emerging trends and the author’s intellectual and social structure, amongst other indicators about digital transformation in marketing. Method: This is a bibliometric and scientometric work. Originality/Relevance: This work compiles previous research about digital transformation and how...

Posebnosti digitalnog marketinga poduzetnika u turizmu

Čičić, Karmen

The thesis explores the peculiarities of digital marketing of entrepreneurs in tourism through the study of the tourism company Valamar Riviera. The purpose of this thesis is to show the importance of digital marketing as a powerful tool for improving the achievement of the business goals of a tourism company today. In...

DIGITAL MARKETING STRATEGY IN THE CREATIVE DIGITAL INDUSTRY? WHY NOT!

Jovie Candra Purnama · Agustin Hari Prastyowati · Dedy Wijaya Kusuma

This research refers to the implementation of digital marketing strategies carried out by Seven Creative Media, along with the types of content they use. Seven Creative Media is one of the creative digital industries actively marketing through several social media platforms. This research aims to identify the elements...

Análise de estratégias de marketing digital utilizadas por micro e pequenas empresas durante e após o período pandêmico

Estefani Laura Martins · Karla Gonçalves Macedo · Jamile de Campos Coleti

As micro e pequenas empresas superam diversos desafios no mercado contemporâneo, um dos aliados para a referida superação é o marketing digital. Este artigo verificou as estratégias de marketing digital utilizadas por micro e pequenas empresas durante e após o período pandêmico. A pandemia da COVID-19 impulsionou a opç...

Digital Marketing Communication of Banyunibo Temple Area Through Tiktok

Eko Prasetyo Nugroho Saputro · Pratiwi Wahyu Widiarti · Fikri Disyacitta · Ratna Ekawati

The Banyunibo Temple area holds significant potential that requires effective digital marketing communication to introduce its value to a broader audience. To support this digital marketing communication strategy, suitable media platforms are essential for quickly and efficiently conveying messages to the public. This...

Exploring Customer-Object Assemblages in Digital Content Consumption:

Masao Kakihara

Pemanfaatan Digital Marketing Pada Usaha Mikto Kecil dan Menengah (UMKM) di Kota Tangerang Selatan

Siti Rozinah · Andri Meiriki

Micro, Small and Medium Enterprises (UMKM) have an important role in the pace of Indonesia's economy, especially in job creation and household empowerment that supports household income. The existence of UMKM is expected to be able to spur the economy amid the current economic slowdown. Utilization of the concept of ma...

Implementasi Digital Marketing pada Pengrajin Tas Anyam Desa Pesidi Kecamatan Grabag, Kabupaten Magelang

Nur Hidayah · Irfan Maulana · Seto Priyambodo Suryawan · Siti Nur Halimatus Sa’diah · y 2 más

People in Pesidi village have an additional livelihood as woven bag craftsmen. Many housewives become craftsmen because the production time is flexible and can be done at home. However, the problems faced by woven bag craftsmen include the lack of product innovation, conventional sales systems, low selling prices resul...