Buscador de Tesis y publicaciones académicas

Cassava Cracker Competitive Advantage Through Product Innovation Quality and Digital Marketing

Cindy Ramadhani · Sri Widayanti · Noor Rizkiyah

General Background The snack food industry faces increasing competition, requiring firms to adopt strategic approaches to maintain competitiveness and sales performance. Specific Background A cassava cracker enterprise experienced a decline in sales volume, indicating challenges in sustaining its market position despit...

Marketing digital y promoción de ventas en un centro odontológico

Jose German Salinas Gamboa

Objetivo. La presente investigación se realizó con el propósito de determinar el marketing digital y su influencia en la promoción de ventas del centro odontológico Ortodent S.A.C., Trujillo, 2021. Métodos. Consideramos como población objeto de esta investigación a los clientes de Ortodent S.A.C. Por tal efecto, se con...

Digital vs. Traditional Marketing Strategies- Impacts on Beauty Product Sales in the Polish Market.pdf

Daian, Muhtasim

This thesis explores the transformative evolution of the Polish beauty industry's marketing strategies, transitioning from traditional approaches to a digital-centric paradigm. The investigation reveals how the industry has adapted to Poland's changing socio-economic and cultural landscapes, embracing digital marketing...

INDUSTRY 4.0 AS A FACTOR IN THE MODERNIZATION OF MARKETING STRATEGIES OF TEXTILE CLUSTERS IN UZBEKISTAN

Umidakhon Muminova

The article examines the role of Industry 4.0 in the development of marketing strategies of textile clusters in Uzbekistan within the context of digital economic transformation. The study also analyzes the importance of big data and digital platforms for personalized marketing, demand forecasting, and optimization of i...

Marketing Multiversagil Como crear El Plan de Marketing para dominar el Ecosistema Digital

CADENA, EDUARDO

The Impact of Digital Marketing on Consumer Behaviour: A Case Study of Millennials in South Africa

Schutte, Flip · Chauke, Tshikani

Study objective: Digital marketing has become the most common method employed by marketers to communicate products or services to consumers since the evolution of digital technology. This necessitated the need to understand the impact of digital marketing on consumers in order to maximise value creation. This paper was...

Upaya Pemberdayaan Masyarakat Melalui Pelatihan Digital Marketing bagi UMKM di Desa Kutuk

Antari Ayuning Arsi · Lindu Sukma Melati · Dina Wulung Savitri · Pandu Dwi Jatmiko · y 7 más

An increasingly developing world has led to the emergence of the digital world, which also influences the world of marketing. Micro, Small and Medium Enterprises (MSMEs), as contributors to state revenues, need to adapt to this change. Adaptations can be made, such as digital marketing strategies. Digital marketing has...

Pelatihan Digital Marketing untuk Meningkatkan Jiwa Enterpreneurship dimasa Pandemic Pada PAC Gerakan Pemuda Ansor Kecamatan Pagedangan Tangerang Banten

Munarsih, Munarsih · Rachmawan, Ade · Konefi, Fitri · Sudita, Sudita · y 1 más

Memupuk jiwa enterpreneurship bagi pemuda sangat baik dilakukan agar memiliki pemahaman bahwa pekerjaan sebagai wirausaha itu adalah sebuah prospek yang bagus. Sehingga terbangunlah mental mental pengusaha bukan karyawan. Dengan tumbuhnya jiwa enterpreneurship, para pemuda akan mulai mencoba menjalankan wirausaha khusu...

IMPLEMENTASI DIGITAL MARKETING DAN DAMPAKNYA TERHADAP BIAYA OPERASIONAL DAN LABA: STUDI KASUS BND DONAT

Riyan Hidayat · Indrayana Indrayana

Penelitian ini bertujuan menganalisis implementasi digital marketing serta dampaknya terhadap biaya operasional dan laba pada UMKM BnD Donat. Transformasi digital mendorong UMKM memanfaatkan media sosial sebagai sarana promosi, namun efektivitasnya terhadap kinerja finansial masih beragam. Penelitian menggunakan pendek...

Analysis of the Influence of Using AI Technology on Micro-Scale MSMEs on Digital Marketing

valentino wijaya, james · Sebayang, Toto Edrinal · Cahya, Christian David

The development of artificial intelligence (AI) technology has brought significant changes in various sectors, including micro, small and medium enterprises (MSMEs). Micro- scale MSMEs that have limited resources have begun to utilize digital technology to support marketing effectiveness. This study aims to analyze the...