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AbstrakDigital Marketing merupakan proses dalam melakukan pemasaran suatu produk dan jasa dengan melalui media internet. Permasalahan yang terjadi dalam pengrajin anyaman bambu desa Rejosopinggir adalah pengembangan produk anyaman bambu sedikit diketahui oleh masyarakat luas, karena kurangnya pengetahuan digital market...
In modern days of information explosion, digital marketing has become highly influencing factor which has revolutionized the business and its marketing strategy as well. The digital marketing has become an essential ingredient of the business growth in India. The role of digital marketing and of content marketing speci...
The emergence of digitalization in marketing presents opportunities and changes to large, medium and small business actors. Implementing digitalization in marketing accompanied by creating and determining digital strategies marketing. A digital marketing strategy is a marketing plan or activity who use digital media, s...
Nowadays, with the development of Internet information technology, digital marketing plays an increasingly essential role as a means of marketing, which makes it more and more important to the strategic positioning of enterprises. Studying this topic will enable enterprises to have a clearer plan for their own strategi...
Digital marketing has profoundly altered the marketing techniques utilised by merchants. Although a growing number of rural retail enterprises in South Africa are starting to implement these techniques, the comprehensive effect of digital marketing on their sustainability is still inadequately examined. This study seek...
The article provides the primary material for scholarly discourse in digital marketing science related to online consumer behavior analysis for pharmaceutical and nutraceutical supplements during crises like the current pandemic of COVID-19. We examine the relationship between digital marketing ethics and consumer comf...
economics and businesssocial sciencesOriginal Article
Digital marketing has become an important tool for educational institutions in the modern era. With the increasing use of the internet, smartphones, and social media platforms, colleges are adopting digital marketing techniques to communicate with students, promote courses, and improve their institutional image. Digita...
This research was conducted to determine the extent to which digital marketing was adopted by Micro, Small & Medium Enterprises (MSMEs). In addition, it also analyzes the factors that influence the use of digital marketing channels in MSMEs. This study is qualitative research that explores individual perceptions. The d...
economics and businesssocial sciences8. Economic growth
Yochi Elanda · Ratna Sari Dewi · Fhikry Ahmad Halomoan Siregar
Artificial intelligence-based digital marketing transformation has become a strategic necessity for MSMEs in improving competitiveness, business sustainability, and marketing performance. However, the utilization of Artificial Intelligence and the implementation of Green Digital Marketing in MSMEs in Serdang Bedagai Re...
Digital marketing has become a cornerstone of modern business strategy, offering unprecedented opportunities to engage with customers and drive business growth. The rise of data analytics has further enhanced digital marketing efforts by enabling businesses to make data-driven decisions and optimize their marketing cam...
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