Buscador de Tesis y publicaciones académicas

The Impact of Digital Marketing on Consumer Buying Behavior: A Study of Online vs. Offline Shoppers

Rehan saifi

Abstract- This research identifies the effect of digital marketing on consumer purchasing behaviour by taking a comparison of online and offline shoppers in a metropolitan setup. Based on a structured questionnaire that has been administered to 60 participants (30 online and 30 offline shoppers), the study evaluates th...

Effect of Artificial Intelligence Implementation and Product Innovation on Digital Marketing Strategy Effectiveness in Palopo City's Micro, Small, and Medium Enterprises

Ananda Ananda · Suhardi M Anwar · Muhammad Aqsa

Purpose: This study aims to analyze the effect of artificial intelligence and product innovation on the effectiveness of digital marketing strategies among MSMEs in Palopo City. Methodology: A quantitative approach with a causal explanatory design was employed. The population consisted of MSMEs actively engaged in digi...

Evaluating the Influence of Digital Marketing, Service Quality, and Product Excellence on Loyalty Through the Mediating Role of Customer Satisfaction

Muhammad Qashmal · Muhammad Adam · Ahmad Nizam

This study investigates the effects of digital marketing, service quality, and product excellence on customer loyalty, with customer satisfaction serving as a mediating variable. Focusing on Bank Aceh Syariah (BAS) in Aceh Province, Indonesia, this research uses a Structural Equation Modeling (SEM) approach and reveals...

Method for Managing Human Resources Better in Digital Marketing

Ni Luh Putu Surya Astitiani · Ni made Widnyani · Ni Luh Darmayanti · Luh Gde Nita Sri Wahyuningsih · y 1 más

Modern business trends are becoming more diverse as technology, particularly digital marketing, develops. The idea behind and use of digital marketing is an endeavor to increase sales of goods from a brand. Every human resource in the organization must be able to master this competency because it is the key to the grow...

Opportunities and Challenges of MSME Marketing in the Digital Era

null Puput Mulyono · null Singgih Purnomo

Micro, Small, and Medium Enterprises (MSMEs) frequently encounter challenges in adopting digital marketing strategies due to limited internal resources and external constraints. This study aims to analyze the opportunities and challenges of MSME marketing in the digital era by examining the influence of internal and ex...

Impact of Demonetization on Digital Marketing

Vishal Wadajkar Sheetal M. Darekar

Impact of Demonetization on Digital Marketing

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation

Neil Morris

Digital Servitization by Oyanagi Construction as Cutting-Edge DX for the Construction Industry:

Chikako Ishizuka

DIGITAL MARKETING IN NONPROFITS ORGANIZATION: ESSENTIAL TECHNIQUES FOR THE NEW ERA

Victoria M Philips

DIGITAL MARKETING IN NONPROFITS ORGANIZATION: ESSENTIAL TECHNIQUES FOR THE NEW ERA

Penguatan Kelembagaan Desa Wisata melalui Promosi Digital Marketing di Desa Cisaat, Kecamatan Ciater, Kabupaten Subang

Jenal Abidin · Rezka Fedrina · Revi Agustin

Strengthening Tourism Village Institutions through Digital Marketing Promotion in Cisaat Village, Ciater District, Subang Regency An increase in the number of tourist visits to a destination is an indicator of the success of an effective marketing promotion strategy. The selection of an effective marketing promotion st...