Buscador de Tesis y publicaciones académicas

Цифровий маркетинг: сутність та тенденції розвитку

Autoría no especificada

The rapidly evolving information society is characterized by the increasing role of informatization and digital information and communication technologies, informatization of relations between all market actors using the Internet and digital channels, shaping the global space and the development of the digital economy....

An Analysis of The Role of Digital Marketing in Shaping Consumer Purchasing Decisions in MSMEs In the Digital ERA

Sharren Christya Simon · Annisa Cahya Ningrum · Angellica Monica Luiskiy. S · Marco Hubertus Suwito · y 1 más

This study aims to analyze the role of digital marketing in shaping consumer purchasing decisions among MSMEs in the digital era through a literature review approach. The method used involves examining various scientific journals and relevant academic publications from 2024 - 2025 that discuss the relationship between...

Digital marketing as a digital revolution in marketing communication

Iwona Chomiak-Orsa · Konrad Liszczyk

Estrategias de marketing digital internacional y su impacto en la experiencia del cliente: una revisión sistemática de la literatura (Prisma, 2020)

Juan Luis García Yáñez · Moisés Rubén Zamora Ramos · Ruth Ortíz Zarco

El artículo aborda las estrategias internacionales de marketing digital y su impacto en la experiencia del cliente. Destaca la importancia de adaptarse a los cambios digitales y cómo la pandemia de COVID-19 aceleró esta tendencia. Se realizó una revisión sistemática de la literatura y se encontraron hallazgos significa...

Labor market research in the field of digital marketing

L.D. Harmider · L.A. Honchar

The article focuses on the study of human resources in the field of digital marketing in the world and in Ukraine. The global economic crisis has affected almost all areas of business. Business representatives are forced to optimize the costs of enterprises, minimize non-production costs, look for creative, non-traditi...

From Likes to Profit: The Impact of Digital Marketing on the Economic Growth of the MSME Sector

Wulandari Wulandari

This study explores the impact of digital marketing on the economic growth of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. With the increasing prevalence of digital platforms, MSMEs have begun to utilize social media, e-commerce, and online advertising to reach wider audiences, enhance brand visibility, a...

Digital Marketing, Digital Payment, and Food SME Performance: The Mediating Role of Competitive Advantage

Wicaksana, Indrajit · Primadhita, Yuridistya · Fauziah, Syifa

This study presents an analysis of the influence of digital marketing and digital payment on competitive advantage and food SME performance, as well as examines the mediating role of competitive advantage on food SME performance. The study involved 60 food SME actors in East Bogor selected using a purposive sampling te...

Bibliometric Analysis in Mapping Research with the Central Theme of Digital Content Marketing

Shina Ulya Hasasi · Meiliana Panca Rani · Adi Setiawan

This research examines the development and trends of Digital Content Marketing (DCM) as a strategy to build better relationships with customers. We analyzed data from international journals published between 1988 and 2025 through a bibliometric approach, covering various elements such as digital transformation, social...

The Role of Digital Marketing in Transforming Business Practices in India: A Qualitative Study

Sagar Shivaji Thakare

This qualitative research paper explores the transformative impact of digital marketing on business practices in India. With rapid advancements in internet penetration, smartphone usage, and social media engagement, Indian businesses—both large and small—have increasingly adopted digital marketing tools to reach wider...

Digital transformation of marketing: problems and prospects in the Republic of Kazakhstan

G. Sh. Beisenova · G. K. Kishibekova · L. C. Nurpeisova · Z. Akhmetova

The impact of digital technologies on the marketing activities of companies is of great importance and considers such tools as social networks, big data and automation. Digitalization is changing approaches to customer interaction, personalization of offers and management of advertising campaigns. Digital transformatio...