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Abstract This qualitative study evaluates the effectiveness of digital marketing in patient acquisition across five healthcare institutions in Tilda, a representative tier-3 city in Raipur District, Chhattisgarh. Despite hospitals allocating 8-12% of their marketing budgets to digital channels, only 10-15% of daily out...
The healthcare industry in India has witnessed remarkable transformation due to digitalization and technological advancements. Digital healthcare platforms have emerged as effective solutions for providing accessible, affordable, and convenient healthcare services. MediBuddy, one of India's leading digital healthcare p...
null Hafiz Muhammad Basit · null Nadia Nasir · null Imran Akram
This paper reviews the impact of artificial intelligence, cloud computing, and analytics in digital marketing and specifically discusses the mediating effect of the digital agility. Based on the Dynamic Capabilities Theory, the research paper claims that digital technologies result in value creation because they help c...
The purpose of this study was to analysing the practice of digital marketing in promoting Ethiopian Tourism in case of Ethiopian Tourism Organization. The study employed both qualitative and quantitative approaches. Interview, questionnaire and observation were the main data gathering tools. The interview was undertake...
Dewi K. Soedarsono · Bahtiar Mohamad · Adamu Abbas Adamu · Kennia Aline Pradita
This paper focuses on managing the digital marketing communication of coffee shop using the Instagram. The Instagram application offer a great advantages such as quick and cheap marketing communication tools, particularly in promoting the product, disseminating advertisement and brand awareness. Previous study highligh...
economics and businesssocial sciencesInstagramdigital marketing.
With the innovations and changes in communication methods in digital marketing, the way businesses influence consumers and change their purchasing decisions have also changed. The widespread adoption of internet marketing and mobile applications, along with the increasing use of online marketing methods by consumers, h...
Low, Sheen · Ullah, Fahim · Shirowzhan, sara · Sepasgozar, samad · y 1 más
Digital tools and marketing have been widely adopted in various industries throughout the world. These tools have enabled companies to obtain real-time customer insights and create and communicate value to customers more effectively. This study aims at understanding the principles and practices of sustainable digital m...
330anzsrc-for: 150403 Real Estate and Valuation Servicesanzsrc-for: 1202 Building650
This paper was developed reviewing literature and presenting frontiers of sustainable tourism destinations and marketing. This paper discusses (1) the process of managing a digital campaign for sustainable tourism destination, with its five steps, i.e., designing the digital campaign, selecting the digital platforms, m...
11. Sustainability8. Economic growthengineering and technology12. Responsible consumption
Viral marketing refers to the power of digital mediums to spread news about a product or service in a similar way that an epidemic spreads. It is one of the newer buzzwords in South African digital marketing. The goal of this article is to investigate the concept of viral marketing and to equip marketers to face challe...
medical and health sciencesInformation theoryT58.6-58.62economics and business
Customer satisfaction currently plays an important role in increasing sales. One of them is utilizing digital marketing technology in the marketing process and increasing interest in purchasing a product. This study discusses the relationship between the influence of digital marketing and product quality on purchasing...
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