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Agung Baitul Hikmah Agung · Tuti Alawiyah Tuti · Haerul Fatah Haerul · Taufik Wibisono Taufik
The growth of e-commerce has opened up opportunities for UMKM to expand their market and improve the welfare of rural communities. However, many UMKM do not yet understand their potential. This activity aims to help UMKM in Serang Village improve the marketing of their products through e-commerce and digital marketing...
Digital marketing strategies make marketing more profitable, because they allow potential consumers to access various information about products and carry out online transactions. The problems faced by the UMKM "Pawon Menthik" in this activity were a lack of understanding in using digital marketing as online promotion...
The urgency of this research is focused on Mina Padi Integrated Agriculture education in order to increase rice production and freshwater fish production by Cibahayu Village farmers as well as digital marketing training in the creative economy of making fish-based culinary that has high economic value, as well as digit...
Candra Ahmadi · Dadang Hermawan · Srinadi N L P · Kusuma T M
Abstract Purpose: This community service aimed to provide counseling on utilizing technological advances at the Bikul Bali White Rat Farm Business for marketing purposes. Method: Thee methods applied were accompaniment counseling on technological advances, lectures, and direct practice by applying digital marketing to...
basic medicinemedical and health sciencesnatural scienceschemical sciences
This research aims to analyze the relationship between brand image and visiting decisions, digital marketing and visiting decisions, and brand image with digital marketing. This research method is quantitative through surveys, research data was obtained by distributing online questionnaires to 489 tourism industry mana...
RATNAVALLI BHAGAVATULA · ANDE PURNA CHANDRA RAO · GARAPATI VENKAT SAI ABHIRAM · RAGAVAPURAPU DILEEP · y 1 más
Abstract: This study examines the impact that digital advertising has on the consumer buying behavior in India's rapidly expanding digital market. With the rise of internet access and smartphone use rise across a variety of demographic groups, knowing how to implement how to engage consumers effectively is becoming ess...
Aditya Yudanegara · Louie A. Divinagracia · Andhi Sukma
Background: Digitalisation and sustainability are reshaping tourism and higher education in ASEAN; however, evidence linking university digital marketing education to sustainable tourism competencies remains limited, particularly in cross-country contexts.Purpose: This study examines how digital marketing education, ex...
Victor Victor · Meitiana Meitiana · Vivy Kristinae · Aprilita Aprilita
This study examines the effect of digital marketing on purchase intention of IndiHome products, with brand image as an intervening variable. This study contributes to understanding the effectiveness of digital marketing strategies in increasing customer purchase intention and strengthening brand image. This research us...
null Toni Setio Cahyono · null Adib Khusnul Rois · null Nurul Iman, · null Ahnaf Nabil Irsyaadullah
Sharia-based digital marketing to increase batik sales and improve family welfare has been implemented since 2024. Sharia-compliant batik marketing is carried out using digital marketing platforms (TikTok Shop, Instagram, and Facebook) while prioritizing Sharia-compliant marketing. This study uses a qualitative descrip...
At present, the hotel industry is at a very dynamic level of competition. The intense competition requires hotel managemet to implement the right strategy. One strategy that must be implemented is a digital marketing strategy. Digital marketing strategy is a choice of strategies that are developing at this time. Howeve...
H Social Sciences (General)9. Industry and infrastructureeconomics and businesssocial sciences
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