Buscador de Tesis y publicaciones académicas

Digital Transformation Strategy in Advertising: A Study Bibliometric Analysis

Filosa Gita Sukmono · Nastiti Dyah Lestari · Suria Hani A. Rahman · Murtada Busair Ahmad

This study analyzes digital transformation in advertising strategies. A search using the keywords “Digital Transformation” and “Advertising” in the Scopus database yielded 114 documents. Using the PRISMA method, the researchers applied inclusion criteria, selecting articles, conference papers, book chapters, conference...

Integration of Green Marketing and Digital Strategy on the Competitiveness of Cassava-Based SMEs in Sumenep Regency

Raden Khaeru Ahmadi · Siti Saadah · Eny Fitriyah · Evi Susmiati

Micro, Small, and Medium Enterprises (MSMEs) based on local products play a strategic role in regional economic development; however, they continue to face competitiveness challenges, particularly in rural areas. Increasing consumer awareness of environmental issues and the acceleration of digital transformation requir...

"It's got adverts… Always, always there": Change over time in the impact of junk food marketing on children and young people's dietary behaviours

Newberry Le Vay, Jessica · Critchlow, Nathan · Vohra, Jyotsna

Background: Marketing for food and drinks high in fat, salt and sugar (HFSS) are known to negatively influence dietary-related knowledge, attitudes and health outcomes such as overweight and obesity. It is crucial to address the alarming UK childhood obesity rates; a child with obesity is five times more likely to beco...

Peran Digital Marketing dalam Pengembangan Usaha Kuliner Kreatif

null Yuniarta Permatahati Widyanti · null Nasywa Natasya Az Zahra · null Soraya Rahmadhani · null Nita Vitriana

The development of digital marketing has become a strategic factor in the growth of creative culinary businesses, particularly for micro, small, and medium enterprises facing increasing competition and changes in consumer behavior in the digital era. The use of digital platforms, such as social media and online marketp...

DAMPAK DIGITAL MARKETING, BRAND IMAGE DAN RELATIONSHIP MARKETING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN LINA MS GLOW KOTA BENGKULU

Megawati Megawati · Ade Tiara Yulinda · Sri Ekowati · Onsardi Onsardi

The purpose of the study is to determine the influence of digital marketing, brand image and relationship marketing on purchasing decisions. This study is a survey study using quantitative methods. Population in this study is the entire Lena MS Glow store composition in Bengkulu city. The number of samples set was 190...

Digital Marketing during COVID 19: Consumer’s Perspective

Khaled (M. K) Ismail Alshaketheep · Ali A. Salah · Khalid Mohummed Alomari · Amgad S. D. Khaled · y 1 más

In this article, we present a first study on how Covid-19 pandemic can influencefundamental essences and marketing developments. We argue that Covid-19 pandemic offersbusinesses an excellent opportunity to shift to real and honest marketing that can actuallytackle urgent environmental and social challenges globally. We...

Digital Sales & Marketing Impact on Asian Market during Pandemic with the Effect of Creating Online Demand: Robust Optimization of Digital Marketing Intelligence

Benish Shabbir · Xiaodong Qiu

The Role of Digital Marketing and Digital Technology Innovation in Enhancing Digital Business Performance of MSMEs in Indonesia

Fachrul Husain Habibie · Ariawan Aryapranata · Devita Gantina · Yogi Priya Adsena · y 1 más

This study aims to examine the effect of digital marketing and digital technology innovation on digital business performance among Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. In the era of digital transformation, MSMEs are required to adopt digital strategies not only to survive but also to enhance their...

Digital Marketing Strategies for Educational Certification Courses: A Conceptual Study

Surjadeep Dutta · Arivazhagan R · Hridayama Dev Varma

Digital learning platforms are becoming more common, and there is a growing need for professional development. This has changed the way educational certification courses are offered. This conceptual study looks at how to use digital marketing methods strategically to promote educational certification programs in today'...

Optimalisasi Potensi Lokal melalui Digital Marketing sebagai Strategi Meningkatkan Kemandirian Masyarakat di Dusun Kupo

Denis Ariska · Defitri Ayu Lestari · Danang Setyawan · Muhammad Abdul Aziz

This community service activity aims to increase the independence and empowerment of the Kupo Village community, Boyolali Regency, through the dissemination of digital marketing optimization for MSME actors in the copper and brass handicraft industry. MSMEs in rural areas still face a digital divide that causes limited...