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Globalization, along with its trends, plays a key role in shaping the market and its operations towards modern approaches. The market in a digital era is a much more competitive and diversified place to lead a business with a strong brand reputation. Digital marketing is a primary factor affecting brand building and it...
Maheshwari, Vishwas · Sinnott, Karl · Morris, Bethan
This chapter analyzes the influences of the young consumer on the digital or online decision-making process for a variety of relevant brand categories. The digitalisation of media fuelled by remarkable technological advancement has changed the landscape of the business environment and the variety of functions within it...
economics and businesssocial sciencesConsumer BehaviourDigital Marketing
Dr. Manoj Bansal and Ms. Asmita Choudhary · Dr. Bharath. S
This Paper demonstrates the role of artificial intelligence (AI) in digital marketing through systematic literature review and bibliometric analysis. AI transformed digital marketing in view how businesses examine consumer behaviour, personalize content and automate marketing. A datasheet with 200 paperswas downloaded...
This project research aims to implement video marketing, which is one of the digitalmarketing techniques, at Penta Buana Media. Digital marketing is implemented topromote Penta Buana Media in a larger market, by utilizing the internet. Video marketingtechnique is one of the marketing media that is in great demand by bu...
media and communicationssocial sciencesDigital Marketingmind mapping
Are you a Telugu speaker looking to build a career in digital marketing? This presentation introduces you to ODMT.in's AI-powered digital marketing course, specially designed for Telugu learners. Whether you're a student, job seeker, freelancer, or business owner, this course will help you master essential skills like...
Munarsih Munarsih · Tasya Aspiranti · Dede R. Oktini
This study examines the historical development of customer orientation research and its contribution to digital marketing performance in the culinary industry. To provide a comprehensive understanding of conceptual evolution, research trends, and future directions, the study employs a Systematic Literature Review (SLR)...
Bambang Robi'in · Nabila Na'ma Aisa · Beni Suhendra Winarso · Gibbran Prathisara · y 1 más
Abstract This community service aims to empower Karang Taruna Krida Remaja in Dusun Polaman, Bantul, through online business training and digital-based MSME development. The activities were conducted from February to March 2025, consisting of four main training sessions: digital marketing, e-commerce, capacity building...
The purpose of this paper is to explore the different stages of technological progress that have shaped the evolution of digital marketing, and to understand how companies have been able to benefit from these advancements. By examining the history of digital marketing, businesses can gain the knowledge and skills neces...
null Mohammad Najib Roodhi · null Gilang Primajati · null Zamroni Alpian Muhtarom · Juan Kurnia · y 1 más
This community service activity focuses on the implementation of the digital marketing aspect of the Santripreneur learning model based on digital technology and financial literacy for female students at Madrasah Aliyah Putri Hikmatusysyarief NWDI Salut, West Lombok. The training is designed to improve the skills of fe...
Manqele Khulekani Senzo · Anos Chitamba · Sizwe Mbona
This study explores the relationship between digital marketing strategies and customer purchasing behavior in the grocery retail sector, with a particular focus on Spar in Durban, South Africa. Using a quantitative, descriptive survey approach, data were collected from 278 customers through a structured questionnaire....
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