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76.449 resultados para «marketing digital»

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Publication 2023 Acceso abierto

ROLE OF DIGITAL MARKETING IN TODAY'S ORGANIZATION

Mapari V.M.

Digital Marketing is the engine that drives today’s business, big or small. Effective digital marketing is the marketing that bridges electronic technology with psychology in the marketplace. Internet marketing, also referred to as online-marketing, web-marketing, I -marketing, e-marketing and Search Engine Marketing,...

economics and business social sciences
  • Zenodo
  • English
  • DOI: 10.5281/zenodo.10461193
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Artículo 2023 Acceso abierto Revisado por pares 3 citas

INSIGHTS INTO DIGITAL MARKETING MANAGEMENT FRAMEWORK IN MODERN ORGANIZATIONS

Ivan M. Gryshchenko · Dmytro M. Shkoda

The article offers insights into theoretical and applied issues related to digital marketing concept development in the works of foreign and national scholars. It is observed that in most cases digital marketing is primarily viewed as a marketing communication tool but not as an independent element of marketing managem...

economics and business social sciences
  • Kyiv National University of Technologies and...
  • DOI: 10.30857/2786-5398.2022.4.8
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Artículo 2025 Acceso abierto Revisado por pares

OPTIMALISASI DIGITAL MARKETING MELALUI PEMBUATAN MARKETING KIT DENGAN MENGGUNAKAN APLIKASI CANVA BAGI UMKM RW.10 TANJUNGREJO

Riwidya Tri Oktavia · null Jovita Vicka Bayu Wardhani

Digital marketing merupakan strategi pemasaran yang menggunakan berbagai channel digital untuk mempromosikan produk atau layanan..Tujuannya adalah untuk membangun merek dan meningkatkan penjualan dengan memanfaatkan alat pemasaran digital. Digital marketing memungkinkan pemilik bisnis untuk menjangkau target pasar dan...

  • Universitas Katolik Widya Karya Malang
  • DOI: 10.37832/asawika.v10i02.338
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Artículo 2024 Acceso abierto Revisado por pares 28 citas

The influence of digital marketing and social media marketing on consumer buying behavior

Barbara Olga Antczak

Digital marketing and social media marketing play an essential role in shaping consumer buying behaviour. The spread of technology has created new opportunities for consumer-business interactions across various digital platforms such as social media networks, e-commerce websites, and mobile applications. These platform...

H social media marketing customer behaviour digital marketing
  • Akademia Nauk Stosowanych WSGE im. A. De Gasp...
  • DOI: 10.13166/jms/189429
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Artículo 2024 Acceso abierto Revisado por pares 5 citas

ART MARKETING TECHNIQUES AND THE DEVELOPMENT OF ART MARKETING WITH DIGITAL TRANSFORMATION

Sevgi Aydın

The art marketing field is now undergoing active development towards its maximum potential. The aim of this study is to examine several topics, such as art marketing, the characteristics of art marketing, art marketing methodologies, the importance of art marketing, art marketing tactics, the relationship between digit...

Metaverse Digital Art economics and business social sciences
  • Turkish Online Journal of Design, Art and Com...
  • Turkey
  • DOI: 10.7456/tojdac.1413518
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Ponencia / congreso 2023 Acceso abierto

A Catalyst of Digital Marketing and Electronic Business

Fariya, Sameera

The juxtaposition of digital marketing and electronic business reveals their interconnectedness within the modern business landscape. While each concept has its own distinct approach and focus, they often complement and reinforce one another in achieving business objectives. Digital marketing involves strategies and ta...

9. Industry and infrastructure economics and business social sciences
  • DOI: 10.6084/m9.figshare.23292227.v2
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Artículo 2023 Acceso abierto Revisado por pares 1 cita

ANALYSIS OF DIGITAL MARKETING IMPLEMENTATION AS A STRATEGY IN INCREASING MSME PRODUCT SALES

Kusuma Adi Rahardjo

In the current business landscape, the role of digital marketing in driving sales and shaping marketing strategies has become increasingly essential, especially for Micro, Small, and Medium-sized Enterprises (MSMEs). This study aims to determine the effects of digital marketing on sales, marketing strategies, and the c...

economics and business social sciences 8. Economic growth
  • PT. Transpublika Jaya Abadi
  • DOI: 10.55047/cashflow.v2i4.769
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Artículo 2024 Acceso abierto Revisado por pares

The Influence of Digital Finance on the Marketing Management of Commercial Banks under the Support of Mobile Social Network

Huang, Can · Yao, Jun · Wang, Wencun · Zhao, Di

The business model, application technology, and service scene of digital financial marketing business management of commercial banks should be transformed into digital form, and a digital and mobile digital financial marketing product service model should be formed to improve the marketing management effect. This shoul...

economics and business social sciences 8. Economic growth [SHS] Humanities and Social Sciences
  • Elsevier BV
  • English
  • DOI: 10.2139/ssrn.4902357
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Tesis de licenciatura 2018 Acceso abierto

Digital Marketing in Start-Ups : The role of digital marketing in acquiring and maintaining business relationships

Dimitrova, Polina · Sin, Isa

This study aims to explore the usage of the digital marketing to acquire and maintain business relationships, or more specifically, digital marketing in B2B start-ups within the Swedish market. Digital marketing is essential for businesses nowadays and has become a significant factor for business companies for improvin...

330 Acquiring Customers economics and business social sciences
  • Linnéuniversitetet, Institutionen för marknad...
  • Sweden
  • English
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Artículo 2024 Acceso abierto Revisado por pares

Impact of digital knowledge on the adoption of digital marketing in the ron sejahtera women's farmer group, Cemani

Didik Suryadi · Dewi Nawang Suprihatin · Rehino Yanu Seto · Muhammad Fariz Yoga Pranata · y 5 más

Background: Ron Sejahtera Women Farmers Group (KWT) is an activity in the smallest sphere of society that has fresh and processed agricultural products. These products are difficult to market using traditional methods, so the potential for using digital marketing is wide open. The adoption of digital marketing is impor...

economics and business social sciences
  • Institute for Advanced Science, Social, and S...
  • DOI: 10.61511/jane.v1i2.2024.1719
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Resultados provistos por OpenAIRE, la infraestructura europea de ciencia abierta. Tesis y Másters Colombia no aloja ni distribuye estos documentos: cada enlace lleva al repositorio de origen.

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