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Rini Handayani · null Andhi Sukma · Fansuri Munawar · Aditya Yudanegara · y 3 más
Marketing trends have shifted from conventional (offline) to digital (online). With digital marketing, it can reach all people wherever they are without any geographical and time restrictions. Business actors have started using digital marketing as a promotional tool, but not optimally, because they are hindered by the...
Putra Tangguh Wisnuaji · Dwi Rachmawati · Suci Ayu Sudari
Purpose: This activity aims to provide MSMEs to learn how create strategy marketing using food service delivery and to rising sales through development of digital marketing. Methodology: This activity assists with applying MSMEs through marketplace, help to promote product with copywriting, manage sales, create a digit...
2. Zero hungereconomics and businesssocial sciences
The development of digital technology encourages MSMEs to optimize social media as an effective and efficient marketing tool. This study aims to analyze the effectiveness of utilizing social media, especially Whatsapp Business , Instagram and TikTok, as digital marketing media for MSME Deandra Batik Lampung. The method...
Digital marketing has become a critical component of modern business strategy, but it has also raised new challenges regarding cybersecurity. This research aims to investigate security challenges in digital marketing and the efforts made to overcome them. The research method used is a quantitative descriptive approach...
Owing to the unprecedented advancements in digital technologies adopted for use in marketing tourism, their use in tourism is expected only to gain momentum. The purpose of this paper is to systematically review literature published in tourism-related journals on digital marketing tools in tourism from 2016-2020, and t...
The pharmaceutical industry is undergoing significant changes in digital marketing, utilizing tools like social media, email campaigns, and e-commerce to engage customers more effectively and reach wider audiences. This study examines how digital marketing influences people's decisions, which strategies are most effect...
Rimayang Anggun L. P. Ramli · Suwitho Suwitho · Ayu Pratiwi · Rudi Yanto Batara Silalahi
This study aims to determine the influence of Digital Marketing, Influencer Marketing, Discount Product, Customer Experience on Purchase Decisions. This study uses a sample of 98 respondents, the data processing collected is carried out by disseminating questionnaires through barcodes. From the results of this test, th...
The digital landscape has revolutionized the marketing of Over-the-Counter (OTC) pharmaceutical products, shifting focus towards online channels to engage a wider consumer base through cost-effective and innovative strategies. This abstract explores the pivotal role of digital marketing in the OTC drug market, examinin...
healthcare productsDigital marketing for OTC productsInternet marketing for medicinal (pharma)products
This study aims to analyze the impact of digital marketing, electronic word of mouth and price on customer purchasing decisions on baby squid chili sauce. The method used in this research is a quantitative of a google form. This study involved 96 people who met the author’s criteria. Based on the results of the researc...
Digital marketingcustomer decisionselectronic word of mouthprice
Branko Miodrag Mihailović · Katica Radosavljević · Vesna Popović · Anton Puškarić
This paper explores the impact of digital marketing on the business operations of companies in the agricultural sector of Serbia. Accordingly, the research objective is to determine critical success factors of digital marketing channels in companies within this sector. Given the stated research objective, the following...
Seconomics and businesssocial sciencesdigital marketing
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