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Educating kids about digital marketing through entrepreneurial programs is critical, according to this article's authors. With the goal of effectively selling things, digital marketing has become a critical part of entrepreneurship. Digital marketing will make it easier for students to start their own businesses. Regar...
4. Educationeconomics and businesssocial sciences8. Economic growth
Nextal Media is a leading digital solutions provider, empowering brands with innovative strategies for online growth. We specialize in branded content, social media marketing, website development, digital marketing, Marketing Automation, influencer outreach, SEO, and video production. Our unwavering commitment to resul...
Digital marketing has significantly converted consumer buying behaviour by impacting mindfulness, perception, and decision- making processes. This study uses secondary data to examine how digital marketing strategies impact consumer behaviour supported by case studies of major platforms similar as Amazon, Instagram, an...
The article examines the evolving role of digital marketing as a strategic management tool in tourism clusters, extending Porter’s cluster theory and the smart tourism concept. Digital marketing is no longer just a communication channel; it is becoming a managerial mechanism that integrates marketing, analytics, and st...
Small and medium-sized enterprises (SMEs) in Anambra State face significant challenges in implementing strategic marketing practices, crucial for gaining a competitive advantage. This study examined the effect of strategic marketing and the competitive advantage of SMEs in Anambra State. The specific objectives are to...
Strategic Marketing Practiceseconomics and businesssocial sciencesCompetitive Advantage
Digital marketing has become indispensable for enhancing global brand visibility and fostering customer engagement in an increasingly digitalized marketplace. This study examines the efficacy of key digital marketing strategies including SEO, social media, AI-driven personalization, influencer collaborations, and conte...
This study aims to analyze the effect of brand image and brand trust on purchase intention, mediated by digital marketing, among consumers of Gudange Tahu Takwa (GTT) Souvenir Center. The main issue addressed is the suboptimal digital marketing strategy, which has impacted customer purchase intention, especially among...
Nurhidayah Bahar · Masura Rahmat · Syahanim Mohd Salleh · Hadi Affendy Dahlan · y 2 más
This study aims to investigate the landscape of digital marketing research in Malaysia through two key research questions. Firstly, it examines the current publication trends within the field of digital marketing, uncovering evolving research interests from the time span of 1997 to 2024. Secondly, the article analyses...
The purpose of this study is to describe and analyze menu variations, digital marketing and the influence of menu variations and digital marketing on the buying interest of Karsa Café Padang consumers. This type of research is quantitative with causal association methods. The population of this panel consists of consum...
Contemporary digital technologies have significantly influenced the transformation of marketing activities in companies over the past decade. Artificial intelligence is considered one of the most disruptive modern technologies. Their implementation is the most significant challenge of digital marketing. Artificial inte...
machine learningHF5001-61829. Industry and infrastructureeconomics and business
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