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Dr. S. Usha · Dr. V. Rohini · Dr. R. Surianarayanan · Mr. P. Anbarasan
Digital Marketing is a comprehensive guide that explores the strategies, tools, and technologies shaping today’s digital business landscape. Designed for students, professionals, entrepreneurs, and marketing enthusiasts, this book provides an in-depth understanding of how brands can effectively engage consumers in a fa...
Abdelrahman A. A. ABDELGHANI · Bassam Samir AL-ROMEEDY · Mahmoud El-Sayed EMAM · Hamada HUSSEIN · y 2 más
Digital transformation has fundamentally reshaped marketing paradigms for small and medium enterprises (SMEs), particularly within Egypt's dynamic tourism sector. This study investigates the synergistic relationships between digital marketing, agile marketing, and agile branding as catalysts for sustainable marketing p...
This study investigates the role of digital marketing strategies in enhancing the competitiveness of agricultural products in the digital economy era. With the rapid advancement of technology and the growing importance of e-commerce, traditional agricultural marketing approaches are increasingly being replaced by digit...
This study delves into the complex interactions between entrepreneurial marketing, product quality, and digital marketing within Indonesia's dynamic digital marketplace, aiming to decipher their combined impact on purchase decisions. Employing a quantitative causal approach alongside Structural Equation Modeling (SEM)...
economics and businesssocial sciences12. Responsible consumption
Digital marketing encompasses all marketing efforts that use an electronic device or the internet. There are several benefits of digital marketing such as – helps to reach a wider audience, it is cost effective, it can outdo the competition and it is measurable. A well-articulated digital marketing campaign involves...
null Andi Maghfirah Juniar · null Masriani · null Al Muzakkir · null Hikmah Umar
The development of digital technology has brought major changes in the business world, especially in marketing activities. Digital marketing is a marketing strategy that uses digital technology and online platforms to promote products or services to consumers. This study was conducted to examine the various influences...
Se presenta que es el marketing digital, pros y contra del comercio en linea, factores que hacen del marketing digital una buena opción, como contribuye este tipo de marketing al desarrollo económico de una región y consejos valiosos a la hora de adentrase en este tipo de marketing.
Comercio en lineaTecnologíaCiencias BásicasNegocios virtuales
Throughout centuries marketing has always been consumer centric. The main reason behind marketing is to make goods and services available to the consumers as per their needs, wants and to identify the right channel of advertisement which becomes very crucial in marketing campaign. Marketing is the way to increase buyin...
The purpose of the article is to study the essence and tools of digital marketing in the system of integrated marketing communications, to determine the differences between digital marketing and Internet marketing, to substantiate the theoretical and practical provisions of the use of digital marketing in library activ...
social sciencesother social sciencesBibliography. Library science. Information resourcesZ
Introduction: The rapid development of information technology has transformed marketing strategies from conventional to digital approaches. Digital marketing enables businesses, including Micro, Small, and Medium Enterprises (MSMEs), to reach broader markets, increase competitiveness, and enhance customer engagement. H...
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