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The digital economy and new technologies are bringing significant changes to various areas of activity, including tourism. With the advent of digital tools, it has become possible to significantly improve marketing strategies and the quality of tourism services. In this article we will look at how digital tools contrib...
9. Industry and infrastructureeconomics and businesssocial sciences
Background and Aim: The agricultural sector in Thailand, particularly date palm cultivation, faces challenges in marketing and distribution. The Rai Sukjai Project in Ban Hao, Ratchaburi Province, aims to address these challenges by integrating innovative community learning management and digital marketing strategies t...
The theoretical and methodological principles of digitization of the marketing management process are examined in the article, main stages of its use in the practical activities of business entities are suggested. It is noted that successful digitalization of the marketing management process can only be achieved if the...
Digital marketing and web technology solutions help businesses build their presence online and reach more customers. It includes website design, promotion, and online marketing to grow sales and brand value. These services make it easier for companies to connect with people and expand their business in the digital worl...
This study used path analysis as research method to analyze the mediating of intellectual capital variable on digital marketing for marketing performance improvement of copper-brass creative industry SMEs in Tumang, Boyolali as the center of copper-brass creative industry in Indonesia. Digital marketing as independent...
9. Industry and infrastructureeconomics and businesssocial sciences
Guerrilla marketing provides a novel and economical approach to audience engagement through surprise and inventiveness. This marketing strategy uses cognitive and emotional cues to provide unforgettable experiences that appeal to customers. In order to turn audiences from passive recipients of a brand's message into ac...
digital landscapemedia and communicationsEconomics as a sciencesocial media
MAHDI MAHDI ABOALI · Dr.GAJANAN MUDHOLKAR · DHAIF ALLAH NAJI AL SADI · Dheya Abdo Sallam Abdullah Al Qarshee
Abstract The rapid transformation of marketing communication has fundamentally changed how consumers search for information, evaluate alternatives, develop trust, and make purchase decisions. This transformation is particularly important in the mobile handset market, where consumers increasingly encounter products thro...
This appendix provides supplementary materials for the research paper titled "Current Trends of Digital Marketing in the Indian Pharmaceutical Industry." It includes detailed survey questions, statistical analyses, reliability and validity reports, and comparisons of digital marketing strategies between Indian and mult...
Using Bukhara region as a case, the paper considers the assessment of the economic efficiency of e-booking and digital marketing platforms in regional tourism. A three-stage assessment methodology based on indicators of digital conversion, occupancy, marketing profitability and online rating is proposed.
Artificial Intelligence (AI) is transforming digital marketing and human resource management by enabling organizations to strengthen employer branding and attract skilled talent through digital platforms. This study explores how AI-driven digital marketing influences employer branding and talent attraction in Indian or...
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