Buscador de Tesis y publicaciones académicas

Artículo 2018 Acceso abierto Revisado por pares

Digital Marketing Mix Strategies in the Tourism Industry in Zimbabwe: A Masvingo Tourism Destination Perspective

Phanos Matura

Digitalization is considered as the veritable vehicle of transformation for the tourism industry marketing in this age of the internet economy. It influences all business marketing processes before, during and after a tourism trip in a profoundly revolutionary way. Information distribution is quicker, better, and cheap...

economics and business social sciences Digital Marketing 11. Sustainability

• Vandana Publications
• DOI: 10.31033/ijemr.8.6.22

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Tesis de licenciatura 2022 Acceso abierto

Estrategias de marketing digital para empresas del sector agroindustrial

Ricardo Cordero, Berlys de Jesús · Martelo Negrete, Luis Miguel

El sector Agroindustrial Colombiano está estructurado en su mayoría por Mipymes que actualmente están logrando mantenerse en el mercado, después de los estragos que género la pandemia de Covid 19. Estas empresas están teniendo en cuenta el Marketing Digital como herramienta de posicionamiento y crecimiento empresarial....

Marketing Competencia Mercados Competition

• Facultad de Ciencias Económicas, Jurídicas y...
• Colombia
• Spanish; Castilian

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Publication 2026 Acceso abierto

Digital Marketing Agency – Driving Smart Growth in the Digital World

Jiya, jiya

We are a results-driven digital marketing agency focused on building strong online brands and delivering measurable growth. Through strategic SEO, social media marketing, performance campaigns, and creative content, we help businesses increase visibility, generate quality leads, and achieve long-term digital success....

economics and business social sciences

• figshare
• DOI: 10.6084/m9.figshare.31451011.v2

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Artículo 2024 Acceso abierto

Why AI in Digital Marketing is Making Traditional Methods Obsolete

Sudheer Peddineni Kalava

AI has transformed how businesses connect with their target audiences in marketing. This paper shows the change from conventional marketing to AI-powered strategies. We analyze the technical capabilities that make traditional methods less effective today. Machine learning algorithms, natural language processing, and co...

• Zenodo
• DOI: 10.5281/zenodo.14880637

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Artículo 2026 Acceso abierto Revisado por pares

Strengthening Digital Literacy and MSMEs Marketing Innovation in Supporting the Sustainability of Local Businesses in Purwokerto

Sev Rahmiyanti · Wiwiek Rabiatul Adawiyah · Christina Tri Setyorini

This community service activity aims to enhance the digital literacy capacity and marketing innovation of micro, small, and medium enterprises (MSMEs) in supporting the sustainability of local businesses in Bobosan Village, North Purwokerto District, Banyumas Regency. The program was initiated in response to the low le...

• LPPM IKIP Mataram
• DOI: 10.33394/jpu.v7i2.20321

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Other 2025 Acceso abierto

Ultimate Pairing of Digital Marketing and AI Tools - ODMT

Manjula

Unlock the future of marketing with our AI-powered digital marketing course. Learn SEO, content creation, ads, and automation using top AI tools—all taught in simple, beginner-friendly language.

• Zenodo
• DOI: 10.5281/zenodo.15798545

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Other 2026 Acceso abierto

Top AI-Powered Digital Marketing Course in Rithala, Delhi

DSST Public Schools

AI-Integrated Digital Marketing Training in Rithala Expert Mentorship with Career Guidance & Support Learn SEO, Google Ads, Social Media & AI Automation AI-Integrated Curriculum: Master Generative AI 100% Practical Learning with Real Agency Exposure Industry-Recognized Digital Marketing Certification Internship & Place...

SEO, email-marketing social media marketing Digital Marketing

• Zenodo
• DOI: 10.5281/zenodo.20521828

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Artículo 2026 Acceso abierto Revisado por pares

EMERGING FACTORS AFFECTING MARKETING: CONTEMPORARY TRENDS AND CHALLENGES

Diwakar Singh

Purpose- This study examines the emerging factors that are transforming the marketing landscape and analyzes the contemporary trends and challenges that influence strategic decision-making and organizational performance. It aims to identify the key drivers shaping modern marketing practices and evaluate their implicati...

• Pressacademia
• English
• DOI: 10.17261/pressacademia.2026.2058

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Artículo 2021 Acceso abierto Revisado por pares

Artificial Intelligence for University Marketing

Irina Alyoshina

Artificial intelligence (AI) is embedded in digital marketing technologies and so facilitates the development of university marketing management. The article discusses digital globalization trends and factors influential for AI deployment in higher education.

4. Education social sciences education

• Real Economy Publishing House
• DOI: 10.17747/teds-2020-17-21

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Artículo 2026 Acceso abierto Revisado por pares

Digital Advertising and Customer Purchase Decisions in the Hospitality Industry: Evidence from Hyatt Hotels in Indonesia

Krisna, Efrata · Elisabet Dita, Septiari

Digital advertising has become a critical strategic tool for hospitality firms seeking to influence customer behavior and enhance competitiveness in increasingly digitalized markets. This study aims to examine the effects of multiple digital advertising channels—namely e-mail marketing, mobile marketing, social media m...

economics and business social sciences

• Everant Journals
• DOI: 10.47191/ijcsrr/v9-i2-48

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