Buscador de Tesis y publicaciones académicas

Smart, sustainable, and green: the digital transformation of green-marketing

Sunil Kumar · Chetan Sharma · Manoj Kumar Mishra · Shamneesh Sharma · y 1 más

Abstract As Sustainability becomes a central aspect of consumer values and corporate responsibility, marketing has evolved to incorporate concepts such as “green,” “sustainable,” and “smart” marketing, which are now being increasingly facilitated and amplified by digital technologies. This research investigates the int...

The Adoption of AI-tools in Digital Marketing : A qualitative study of how AI-tools are adopted and integrated into the daily work of digital marketing.

Joshi, Neil

From digital overdose to human touch – making sense of the latest marketing jargon

Konttinen Annika · Seppänen Anu

Digital Marketing Strategy to Increase the Competitiveness of the Mekongga Traditional Mantik Sangia Woven Cloth Creative Industry

Sitti Nurhalizah · Muhamad Stiadi · Agus Zul Bay

This study aims to analyze digital marketing strategies to increase the competitiveness of the Mekongga Customary Mantik Sangia woven cloth creative industry in Kolaka Regency. This study applies a descriptive qualitative approach, collecting information through in-depth interviews and careful observation. The 7P Marke...

Instagram Optimization as Hospital Digital Marketing Tool

Dina Nofitria Rahayu · null Anang Imam Massa Arif · null Nikma Fitriasari

Social media, one of which is Instagram, has been proven effective as a hospital marketing medium. A private hospital in Tulungagung Regency has had an Instagram account for four months but has not been well managed. As a result, the account does not function optimally and reflect digital marketing facilities. Based on...

Novani Brindes: Novo Público, Nova Estratégia de Marketing Digital

Stela Cristina Hott Corrêa · Naiara De Oliveira Santos · Roberta Soares da Silva · Karen Esmeralda Rodrigues Miguel

A Novani é uma empresa de brindes que atua no mercado corporativo. Ela possui extensa linha de produtos personalizados e seu marketing digital é o seu trunfo para a geração de novas vendas. Porém, as pessoas físicas começam a demandar presentes personalizados e a gerente de marketing resolve interagir com elas por meio...

Managing B2C digital marketing communication

Zostautiene, Daiva · Susniene, Dalia · Dubraite Manaikaite, Justina · Konczos Szombathelyi, Márta

Purpose The aim of this paper is to improve the understanding of management of B2C digital marketing communication tools as a multifaceted phenomenon based on influences on customer behaviour in the modern marketplace. This study aims to develop a theoretical framework that integrates a selection of digital marketing t...

A Dynamic Process Model for Digital Transformation:

Yoshinori Fujikawa · Norio Imai · Kimihiko Kondo · Hanae Okawa · y 1 más

E-MARKETING FRAMEWORK AMONG FARMER-TRADERS: AN APPLICATION OF EXPLORATORY FACTOR ANALYSIS

Noel V. Mausisa · Jay-ar Ahon · Joanna Mae E. Padua · Cherrelyn P. Campaña

Digital marketing, also known as e-marketing, has become a norm rather than a trend in the digital age, and it has revolutionized the way businesses operate worldwide, including in the agriculture industry. This study investigates the factors that contribute to the successful implementation of an e-marketing framework...

Pendampingan Penggunaan Media Digital Sebagai Sarana Pemasaran Efektif Bagi Usaha Rumah Tangga Warga Sekitar Rptra Rasamala Kelurahan Menteng Dalam Kecamatan Tebet

Herta Armianti Soemardjo · Chendi Liana

In the digital era such as today’s, knowledge and understanding about the usage of social media as a marketing tool is very vital for those who are developing business. People tend to use digital media for many of their activities, including buying activities. More and more people search information about products they...