Buscador de Tesis y publicaciones académicas

Digital Transformation and Service Marketing In Nigeria: Reshaping Strategies and Enhancing Customer Engagement

Aniebiet, Etuk · Aniefiok, Okon Akpan · Aniekan, Eyo Awah

This study investigated the impact of digital transformation on service marketing strategies and customer engagement within Nigeria. Utilizing a survey research design, data were collected from 500 respondents across financial services, telecommunications, and retail sectors. Descriptive statistics, correlation analysi...

Customer Satisfaction Factor in Digital Content Marketing: Isparta Province as an Example

Ahmet Andaç · Ferdi Akbıyık · Ahmet Karkar

All visual, written and auditory contents designed according to the benefit of the consumers enable consumers to build a link between brand and product and therefore informative content regarding brand, business, product and services about the brand and the businesses themselves through digital channels can be defined...

Impact Of Covid-19 On Digital Marketing

Geetika Parminder Kaur Manjiri Joshi

Strengthening Digital Entrepreneurial Mindsets And Affiliate Marketing Practices Toward Women Economic Independence In Kebumen

Siti Barokah

Purpose: This community service aims to enhance women's digital literacy and entrepreneurial mindset through affiliate marketing training to foster economic independence. Method: A participatory approach was employed at the PKK Building, Kebumen, involving counseling, interactive discussions, and hands-on practice with...

PELATIHAN KEWIRAUSAHAAN DENGAN FOKUS PEMASARAN DIGITAL

Lati Sari Dewi Lati · Asep Saeful Falah

The implementation of the community service at SMK Daarul Abroor aimed to enhance students' understanding of digital entrepreneurship and the application of simple digital marketing strategies. The results showed that the participants had grasped the basic concepts of digital entrepreneurship and were able to apply dig...

PEMBERDAYAAN UMKM LOKAL DAN PELESTARIAN BUDAYA TRADISIONAL MELALUI DIGITAL MARKETING KELURAHAN RANDUSARI, KOTA PASURUAN

null Yufenti Oktafiah · null Nurul Akramiah · null Sri Hastari

Empowering UMKM not only contributes to the development of the individual or business, but also has a positive impact on the local economy. The aim of this Community Service is to empower local UMKM through digital marketing training. The method used in this article is a qualitative method with literature study or Libr...

Blockchain como tecnología emergente en el marketing digital

Ortiz, Francisco

El artículo como tecnología emergente en el marketing digital" explora el impacto y las aplicaciones potenciales de la tecnología blockchain en el ámbito del marketing digital. Blockchain, conocido por su capacidad para proporcionar transacciones y transparentes, está emergiendo como una herramienta clave para resolver...

Tendencias de marketing digital para emprendedores sociales basados en plataformas digitales

Alfredo Guatemala Mariano · Germán Martínez Prats · Arturo Martínez de Escobar Fernández

El objetivo de esta investigación es determinar las tendencias en marketing digital que puedan aplicarse al emprendimiento social basado en plataformas digitales. Se aborda el uso de tecnologías como la inteligencia artificial, la realidad virtual y la realidad aumentada. Es un rango de posibilidades para emprender en...

Factors Affecting the Adoption of Digital Marketing in Non-Profit Organizations: An Empirical Study

Cheolho Yoon

The study aims to enhance the sustainability of non-profit organizations by analyzing factors contributing to the adoption of digital marketing by non-profit organizations. For this purpose, this study presented a research model on digital marketing adoption reflecting the characteristics of non-profit organizations ba...

Promoting Sales Growth through Digital Marketing Initiatives: Case Studies and Best Practices

Moammad Darpana Saikia

Over the last fifteen years, digital media platforms have revolutionized marketing by providing new ways to reach, inform, interact, sell to, and serve customers. According to research, people now spend more than six hours every day online, across several devices. In the context of rising digital engagement, brands nee...